VISIT Lake Geneva, the chamber of commerce and marketing organization for the Lake Geneva area, recently welcomed Ed Svitak as its new president and CEO.
Svitak brings more than 30 years of experience in sales and marketing in Illinois, California and Wisconsin.
From 2010 to 2013, he was responsible for sales, public relations/marketing and revenue generation for the Grand Geneva Resort & Spa. His most recent roles include leading sales and marketing for Hyatt Regency in Schaumburg, Illinois, and the Hilton in Pasadena, California.
Svitak will be responsible for growing area development by increasing visits from tourists and business travelers. He will also serve as the hospitality industry’s liaison to the business and local community.