Farewell, Roger Axtell

By FRANK SCHULTZ ( Contact )   Monday, February 27, 2012 - 10:25 p.m.

You meet a lot of people if you cover news in a small town for more than 20 years. One of the nicest people I have met in my time in Janesville was Roger Axtell. He could do what Rudyard Kipling once advised in his poem “If.” He could “walk with kings—nor lose the common touch.”

Roger was a smart guy and an accomplished guy, who spent a career expanding the global reach of the Parker Pen Company. He later wrote books to advise international business travelers how to stay away from cultural blunders. The books made headlines and landed him spots on TV shows. But Roger never made a big deal out of all that, even though he was proud of it and would tell you about it if you asked. Somehow, he remained humble, and he treated me and so many others with a profound respect.

Roger walked with a lot of bigwigs, from Wisconsin governors to an astronaut. He shared stages with Merv Griffin, Nancy Sinatra, John Major when he was the former prime minister of Great Britain and Alexander Haig when he was the former U.S. secretary of state. He once was in the green room of David Letterman’s show, waiting to go on. Connie Chung, the TV newswoman, was on before him. Letterman and Chung had so much fun as they competed to crack two walnuts in their fists that they used up all the time that was supposed to be Roger’s.

The producer apologized and said he would have Roger back another time, but he never did, Roger reports.

I know this story because Roger wrote it for me. Last August, he sent me a fat envelope full of details about himself. “… I wanted to give you some boring and certainly immodest information about my life for your obit file,” he wrote.

“Obit” is newspaper talk (and probably funeral director talk) for obituary. Roger was 80, and like most people of that age, he had contemplated his own demise, which occurred, unexpectedly, this past Sunday.

I was lucky enough to be chosen to write Roger’s obituary story. You can read in Tuesday’s Gazette. Roger’s notes came in handy, but like all the obituary stories I have ever written, it couldn’t do its subject justice. It’s a sketch of a life, an outline for what could have been a book, and not a complete outline, at that.

Roger wrote about his accomplishments and awards, and there were many. He also included a couple of anecdotes about his life as a public speaker and author. Newspaper reporters, he knew, consider a pithy anecdote akin to gold.

Here’s one more anecdote. This is in his own words. It’s about one of the times he appeared on “Good Morning America”:

“I checked into their designated hotel, the Riga Royale, the night before, where the desk clerk greeted me with enthusiasm, saying, ‘Oh, you’re booked in the Good Morning America Suite! While you’re here, you’re supposed to just sign for anything you want. And your chauffer will be picking you up at 5:45 a.m. tomorrow.’

“Impressed, I said, ‘Very nice. Thank you.’ I turned away and heard the other clerk whisper, ‘Who was that?’ The first one replied, ‘Oh, that was nobody.’”

That was typical Roger, with the self-deprecating humor. But Roger, you were somebody. Thanks for the memories, and all the stories. I wish I had spent more time with you.

reader COMMENTS
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(9)
Kleej
Feb 29, 2012 at 7:01 p.m.
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God's blessings to Mr. Axtell's family. I have so much respect for what he stood for in life. He understood that it wasn't about him and that he was called to do great things in his life. He's a great example of a man that made the "dash" between his birthdate and deathdate count!

voices
Feb 28, 2012 at 3:56 p.m.
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Just learning of his passing now. What a loss, yet what a legacy he leaves behind.

gspkr
Feb 28, 2012 at 2:47 p.m.
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My family and I have known Roger and Mitzi for a long, long time. Ever since Roger first showed up to work at PARKER PENS's Court Street offices. That he was a smart, hard-working guy was never in question. What we remember best about Roger though was how just plain nice he was.
But as hard as he worked at PARKER he still managed to contribute to Janesville, to Rock County, and to the State of Wisconsin.
And as if that weren't enough he always had time to talk. The talk was not always Pens ... but anything from golf, to schools to politics - and always ... ALWAYS ... delivered with his customary humor and humility.
It took me longer than it should have, but I eventually realized that if you were looking for a mentor to show you what's important in Life, what's not, and how to live a full and happy life ... Roger was the man.
He will certainly be missed. But on the other hand I can't help thinking that he touched so many lives that it is safe to say that a bit of Roger survives in all of us who knew him. I know I'm better person for the all too brief time I spent with him.

frogger
Feb 28, 2012 at 9:21 a.m.
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He will be missed. He was a great man.

hdonlybob
Feb 28, 2012 at 7:37 a.m.
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Yep, a class act for sure.
The world needs more people like Roger.
May God Bless his soul.

ProfeD
Feb 28, 2012 at 6:56 a.m.
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What a shock to learn of his death on Sunday! Roger was an awesome man and will be missed by many.

linda
Feb 28, 2012 at 5:32 a.m.
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What a wonderful man.

I worked for him many years ago in the Latin American area of Parker Pen company.

He also came to the Edgerton Book and Film Festival to speak on his "Do's and Taboos" books. (As a favor to me)

He was a Class Act and will be missed.

formerres
Feb 27, 2012 at 10:41 p.m.
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Roger was a class act. I looked up to him in the pursuit of my own career and was lucky to know him personally and professionally. He'll be missed.

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