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13 social media truths that make jaws drop

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Trish Skram
February 17, 2011

I research, collect, compile and share social media statistics all the time. It’s one of the main reasons I run a blog, use Twitter and created PR Gal Trish Skram on Facebook. Social media is a place for sharing, so here is a list of high-level statistics you can share with your friends, co-workers and even your boss to make jaws drop. Feel free to post these on your social media sites, send in email and use in presentations. Enjoy!

• The average American consumer now spends as much time online as watching television – Forrester

• Four out of five businesses will implement social media strategies in 2011 – BusinessNewsDaily.com

• Facebook accounts for 8.93% of all website visits in the U.S. All of Google’s properties including YouTube, Gmail, Google accounts for 9.85% – Experian Hitwise

• By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account – TIME

• 46% of Internet users worldwide interact with social media on a daily basis -TNS

• 25% of social media users are more likely to look into brand advertising on social media – Adology

• 38% of Small businesses would use social media more if they had more time or a convenient management solution – Vistaprint

• 46% of small business owners utilize social media – Vistaprint

• $4.26 billion will be spent on social media marketing globally in 2011 – eMarketer

• 71% of Twitter users expect to receive marketing messages via the platform – Exact Target

• 46% of Twitter users meet with friends/followers more in person – Social Mythbusting

• 66% of corporate community fans/followers note that the community has made them more loyal to the brand – Universal McCann

• 63% of corporate community fans/followers note that they will recommend brand to friends/family – Universal McCann

Note: This is a spin-off of posts by Jeff Esposito and Arik Hanson. Thanks for the inspiration guys!



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