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A new magazine for Wisconsinites

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Greg Peck
January 10, 2013

My wife got the premiere issue of Our Wisconsin in the mail the other day. The cover describes it as “the dawn of an entirely new magazine…written by neighbors who share your love of Wisconsin.”

I was intrigued, particularly at a time when we just saw the last printed version of Newsweek after 80 years of publication.

Cheryl apparently got the free copy because she has subscribed to Birds & Bloom, another publication tied to the Reiman family and its Greendale magazine chain. I’ve enjoyed reading that magazine, as well as another Reiman publication, Reminisce, which my dad has acquired from time to time.

Mike Beno is editor of Our Wisconsin and once edited Birds & Blooms and Reminisce with Roy Reiman, founder of Reiman Publications. Beno is coming out of retirement at his Presque Isle home in far northern Wisconsin to work with Reiman, who likewise has returned from retirement to serve as publisher of this newest endeavor.

Beno says readers will find “real stories from real people—100 percent positive, geared to give you hours of entertaining armchair reading.” It will include beautiful glossy color photos, lighthearted comments, hilarious happenings and down-home recipes.

I found the lead story in the premiere issue particularly interesting. It’s about the Indian mounds on a Richland County hill owned and manicured by Frank Shadewald just north of Muscoda. In May a few years ago, my wife and I enjoyed a tour of those mounds during a free bus trip during Muscoda’s annual morel mushroom festival.

Another feature story was on the snowshoe baseball league in Lake Tomahawk—competition I’ve taken in with my parents.

Beno and Reiman are trying to line up “field editors” in each of Wisconsin’s 72 counties. These volunteers will serve as the magazine’s “eyes and ears” in the search for interesting people and events. The magazine reported it had already lined up field editors for Rock and Walworth counties but didn’t name them.

On Wednesday I left a phone message and sent an email to Beno. I wanted to know how the magazine will select subjects, writers and photographers (I see that some of this information is detailed under "Contributor Guidelines" on the magazine's website). I also wondered if I could share with my blog readers contact information for the magazine’s field editors in Rock and Walworth counties. I have yet to hear back.

If you’re interested in subscribing, the cost is $12.98 for one year or $19.98 for two years. Call 877-902-9760 or click on the web link above.

Greg Peck can be reached at (608) 755-8278 or gpeck@gazettextra.com. Or follow him on Twitter or Facebook



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