Why would kids do that?
Maybe we shouldn’t be surprised in this era of vanity and rampant plastic surgery. A new survey says that more than 88 percent of females, ages 15-25, in our country would change something about their bodies if it was easily feasible.
The share amongst boys is slightly lower, but still strikingly high at 73 percent.
The body parts that girls are least happy with are bellies (46 percent), thighs (29 percent), bottoms (19 percent) and breasts (18 percent). Boys would love to improve their bellies and muscles (18 percent), chests, mouths and cheeks (14 percent).
But not all of them would consider plastic surgery. The InSites Consulting survey revealed about 15 percent of U.S. youth consider doing so.
In contrast, Insites says, girls in the U.S. get the most pride out of their eyes (48 percent), hair (36 percent) and breasts (18 percent). Only 7 percent are proud of their entire bodies. Three times as many boys (21 percent) are proud of it all, but most of them are mainly proud of their eyes (34 percent), hair (22 percent) and skin (14 percent).
Interestingly, teens and young adults surveyed in 16 countries show the U.S. scores slightly below average.
“The current generation of youth is often referred to by scientists as the most narcissistic group ever," says Joeri Van den Bergh, Gen Y expert at InSites Consulting and author of the book “How Cool Brands Stay Hot.”
“Therefore,” Van den Bergh says, “it is not surprising that looking good is so important. But this definitely is not only valid for youngsters and is a broader scientific fact. Just think of the increased importance of product and packaging design, or of the increased care given to interior design.”