A fishy idea for filling old factories
Friday’s Milwaukee Journal Sentinel told about Sweet Water Organics, an urban fish and vegetable farm that is raising perch in a huge factory that Harnischfeger Industries once used to build mining cranes.
Hmm, I thought.
I like to fish. I also like Friday night fish fries. The story told how perch have largely disappeared from Lake Michigan, but through this company’s efforts, this once-popular Friday night menu option might return.
If you do find perch on a Wisconsin menu, it carries a hefty price because it likely comes from lakes Erie and Winnipeg. The story said Sweet Water’s owners hope their experiment will spawn more fish farms in vacant industrial buildings around the Milwaukee area.
Are you thinking what I’m thinking?
Sweet Water hopes to “feed Milwaukee’s collective appetite for perch and to make Milwaukee a cutting-edge center of sustainable aquaculture.”
So here’s what came to mind: We like perch out in our neck of Wisconsin, as well. Why not perch such a farm out here in one of our vacant industrial buildings?
Of course, here’s the kicker: Don’t expect schools of jobs to flood such a factory around here. In a year’s time, Sweet Water has produced 3,000 perch and eventually hopes to produce more than that every two weeks. So far, however, Sweet Water employs just three full-time workers.
Well, at least such an endeavor might be better than letting our local vacant factories fall down from neglect.
Greg Peck

Feb 10, 2010 at 7:36 a.m.
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Correction - They're selling these little fish for $5 PER FISH! Yikes!
Feb 10, 2010 at 7:24 a.m.
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EMMO46 - The company's web site says $5/lb for whole fish: "Perch for sale! This Wednesday Feb. 10th from 5pm-7pm. Fish will be $5, in the round (whole), bagged and iced."
Feb 9, 2010 at 10:09 p.m.
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I read an article about this same company in another paper recently. They were selling the perch for $10 a pound for WHOLE fish...and you had to filet them yourself. That puts the filets at about $25 a pound. Not a viable business model.
Feb 9, 2010 at 8:43 p.m.
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For once, a scheme that "smells fishy" could be a good thing.
Okay, I’m hooked.
Feb 9, 2010 at 5:24 p.m.
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You could raise more money, and create more jobs by turning the old GM plant into a huge chicken coupe.
Feb 9, 2010 at 3:13 p.m.
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I think it is a great idea! Some one is finally using their head.Eventually the DNR will step in and ruin it just wait! Greg do you want some fresh perch? right out of the ice from one of our local lakes.UMMMM!
Feb 9, 2010 at 1:48 p.m.
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Tartar sauce- 3 parts Mayo, 1 part relish, 1 part juice from a jar of dill pickles.
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