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New 'In Wisconsin’ brand to be unveiled

By ASSOCIATED PRESS Wednesday, September 26, 2012 - 9:38 a.m.

MADISON—A new “In Wisconsin” brand designed to help market products from the state is set to be unveiled.
Gov. Scott Walker planned to be at a Wednesday news conference to discuss the new slogan to be used by the quasi-private Wisconsin Economic Development Corporation.
The brand has been under development for months. It is designed to build awareness among entrepreneurs and business leaders about the benefits of starting, growing or locating a business in Wisconsin.
Launching of the new marketing campaign comes at the same time that the head of WEDC is leaving the agency and the federal government is ordering new steps be taken to ensure economic development grants are properly awarded.
Creating the new economic development entity was one of Walker’s top priorities last year.

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(9)

mrsdamracefan
Sep 26, 2012 at 2:54 p.m.
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For those of you who may not know this, there is a store downtown Janesville on Milwaukee street by O'Rielys tavern. They make clothes made here in Wisconsin.

woody
Sep 26, 2012 at 11:42 a.m.
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"Made in WI" means just that. "In WI" means it was brought in from china so you can buy it "in WI".

brotherkoch
Sep 26, 2012 at 10:41 a.m.
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I was lobbying for "In WisKochsin"

Eagle1
Sep 26, 2012 at 10:30 a.m.
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gary, Sounds like that is what is implied this is an attempt at being a new spin on that approach, depending on how they use it I could see it being successful like the California Cheese campaign or the old 'Real" cheese campaign , most states have tourism type marketing brands some work some don't kind of depends on the state. This will only be successful long term if the environment it is advertising truly is business friendly. That remains to be seen

garyprimer
Sep 26, 2012 at 10:18 a.m.
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Don't they mean
"Made in Wisconsin"?

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