Sun Prairie schools sell naming rights
SUN PRAIRIE — The Sun Prairie School District has sold the naming rights for a high school’s baseball field and says it wants more sponsorships.
The school is set to open in 2010. Sun Prairie School Board treasurer Jim McCourt said the goal is to have as many big items named as possible before then.
Those items include the library, athletic fields and the cafeteria. Board members hope the deals will raise more than $3 million.
Summit Credit Union donated $100,000 for the baseball field’s naming rights.
McCourt said all sponsors will be recognized tactfully, such as with a plaque.
Josh Golin is a spokesman for the Boston-based Campaign for a Commercial Free Childhood. He said he understands economic realities, but some places need to be off-limits for ads.
The Janesville School Board recently established a policy governing naming rights that includes the possibility of naming rights in exchange for a donation, but no rights have been sold.
Mar 11, 2009 at 9:05 a.m.
Suggest removal
I bet their property taxes don't go down, either. What happens when they're absolutely dependent on sponsors like this to keep the school running, and the sponsors tell them how to run the school, or they'll pull out? My gut says this is wrong, and it's usually right.
Before you post a comment, consider this:
Note: GazetteXtra.com does not condone or review every comment. Read more in our User Policy AgreementPost Comment
Commenting requires registration.