Led by GM, big news keeps flowing

By Scott Angus ( Contact )   June 11, 2008 - 5:25 p.m.

News ebbs and flows. If you stay in this business long enough, you see the cycles over and over.

In Janesville, the news has been flowing like crazy lately. From a newspaper’s standpoint, that’s good. Unfortunately, much of the news has been far from positive.

GM’s announcement last week that it would close its Janesville plant by the end of 2010 was among the biggest news events I can remember. We’ve feared it for years. We hoped it wouldn’t happen. But when it did, the Gazette staff was ready, and we’ve been pumping out stories ever since.

Some people might be growing tired of the continuing flow of GM stories. That’s understandable, and they will slow to a trickle soon. But this story will affect everybody in our core readership area, and we want to address as many concerns and questions as possible.

I have to tip my editor’s hat to Business Editor Jim Leute in all of our coverage. Jim has become an expert on GM —locally and beyond—and his stories have provided the backbone of our coverage throughout the last 10 days. Mike DuPre’, who covered GM for many years and also wrote the definitive history of Janesville in “Century of Stories” in 2000, also has been invaluable. His Day 1 piece on the history of GM in Janesville was a tremendous complement to our news stories and offered something that no other media could touch.

Janesville was ground zero in the United States for coverage of GM’s announcement. TV and print reporters flocked here from all over the country, and our fair city was featured on all of the network newscasts. But if I do say so myself, most of that coverage was shallow. The Milwaukee Journal Sentinel, the Wisconsin State Journal and the Madison TV stations did well, but the rest lacked depth and understanding.

And all of the other media were in and out in a day or two. As you would expect, we provided the best, most complete coverage from the beginning, and we’ll stick with this story and continue to provide appropriate angles as we recognize them or work them into our schedule.

We also welcome your ideas. Let us know if you think we missed something or didn’t offer enough balance or perspective. We’re always looking for the human angle on how this is affecting people. It’s a story that will continue to unfold as GM makes more definitive decisions and announcements about the end of the Janesville plant.

Before this news, there was GM’s announcement that it would end second-shift production here. Before that, we had Dean Health System and St. Mary’s announcing they will build a hospital in Janesville. Since the latest GM news, we’ve had flooding and now the biodiesel plant in Evansville going belly up.

Those stories and many more have made for lively newspapers and Web pages over the last few months. We’d prefer more positive news in the mix, but we’ll cover whatever comes at us.

And, as always, we welcome your feedback and ideas.

reader COMMENTS (29)
Unidentified
Jun 14, 2008 at 2:27 a.m.
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For example: Nearly all the auto ads on this site are foreign. Are the local big three dealers taking this local market for granted? I think so. I agree though Toyota, Honda, and Nissan are great at adding home grown American audio/visuals to their commercials.

ctr1
Jun 13, 2008 at 10:59 p.m.
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Marketing, dont even get me started! G.M. stinks in that department. I remember when I saw the honda Odyssey commercial, hearts song barracuda was pumping, they had the wizard & unicorn motiff going on .....then bam! honda, son of a gun! they took a classic american theme, and pow! made it there own, G.M. really needs new marketing execs! I have some really good ideas, maybe I can transfer to headquarters!

Unidentified
Jun 13, 2008 at 5:34 p.m.
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Chad: Great post and I couldn't agree more. The media is exceptionally biased against the big three and even more so against GM. However, perception is everything and that is something only GM can change through good marketing, which it doesn't yet have.

chad_vader
Jun 13, 2008 at 1:45 p.m.
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The reports I read of retooling the plant to include suppliers inside the plant to lower shipping costs is a great idea, considering we do have the space, and we would be the first US plant to do so (GM has some outside the US set up this way). But I would still only give this a small chance unless the economy turns around and GM needs more vehicles.
I think the Gazette reporting on GM has been fair, maybe a few stories on the effects to suppliers would have been appropriate. But to complain that they should not report on it is like saying I heard enough stories about rain and flooding. That is the news and is what is happening.

chad_vader
Jun 13, 2008 at 1:36 p.m.
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janesvillean - this a repost you may need to read:
latest J.D. Power quality tracking: GM ties Ford ,Honda, Toyota as producing the greatest number of award recognized vehicles. GM had fewer recalls in 2007 than HONDA, TOYOTA, HYUNDAI and Ford. Our local plant averaged 52 PPH (problems per hundred), tied for 5th place out of 26 GM North America plants. Arlington was 57 PPH and Silao (Mexico) was 54, yet who gets the axe??? Just goes to show, being the best is not always a security blanket.
But for all those who complain about GM's quality being inferior how do you explain all these accolades ?? Toyota has good quality, and a good PR group, but as you can see, GM is right there with them and getting better. In fact, with the 2008 J.D. Power awards for quality the Chevrolet Silverado LD was ranked highest, above the Toyota Tundra. Sometimes I feel the media is to favorable to the likes of Toyota even when independent critics like JD Power give GM, Ford & Chrysler top ratings on vehicles.

Unidentified
Jun 13, 2008 at 12:22 p.m.
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So a newspaper can't be factual and still offer stories that are inspiring? Zoom you comment as if I'm asking the Gazette to make something up. I'm simply pointing out that there are (factual) stories out there that could offer some glimpse into the future. It would be similar to this story http://www.gazettextra.com/news/2008/jun...... that the Gazette posted, which resulted in various suggestions from the community in addition to the ones made in the article. The three industries I mentioned (technology, health care, green technology) are the future and it would be factual for the Gazette to report on them as the potential for Janesville going forward.

As for GM staying in Janesville, it would be nice, however, I will point out that if they do stay open many of the new jobs would be at the new fourteen dollar an hour wage range with much lower benefits. In addition, Lear would renegotiate its current contract (the recent contract has clause for such a thing) so its workers would make similar wages. I would assume other suppliers would follow suite based on their particular size and scale and wages would progress downward depending on how directly they are involved. This is not to say that fourteen dollars an hour is a bad wage, but it still changes the economics of Janesville’s workforce. As a result, I still think it is important that Janesville moves forward as though GM and its suppliers will no longer be the core highest paying jobs in the area.

Janesville offers a good workforce, location, and has already done all GM as asked. I don’t feel Wisconsin should have to offer any additional assistance to GM, considering the state already has budget problems. If the long history of good quality products produced at the GM Janesville plant isn’t enough to convince GM to continue producing products in Janesville then, in my opinion, they can close the doors. This is coming from someone who is being directly affected by this recent announcement. So going forward, we should hope for GM to remain, but continue to pursue a new vision for the city.

ctr1
Jun 13, 2008 at 12:04 p.m.
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DDoright makes a valid point, yes, as of now the future looks dim at G.M , but as I mentioned before, its a business, and the recent "sucker" punch has many people running else where, the trick is a delicate balance, if all is given up, there will be no veteran work force left to start a new product, but with the departure of so many, it serves G.M well by creating more openings locally for second tier pay level workers, with that, and a little butt kissing by the state, local, and county, and local 95, we could put a very lucrative package on the table. so prepare for the worst, and hope for the best.

DDoright
Jun 13, 2008 at 11:42 a.m.
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One question that has not been asked in this rush to tear down the plant and it's suppliers, what if GM doesn't close? You do realize that all GM said is they were ceasing production of SUV's. That is not the same as closing a plant. I suspect GM is waiting to see just how much the UAW/State/City will give up before making any concrete decisions on a new product. GM sucker punched and everyone flinched.

Zoom
Jun 13, 2008 at 8:17 a.m.
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I turn a blind eye from Fox news every day, because they aren't journalists. It is exactly that style of "reporting" that has polarized the country. I would imagine that being objective can be difficult at times for a true journalist, but they have a vital role to play in our society. As soon as a newspaper has the appearance of an agenda (which I believe the Gazette does not), facts become suspect. I don't want the Gazette to be inspiring; I want it to be factual. I can get my inspiration from the Editorials, or even a few posts here on the net.

Unidentified
Jun 13, 2008 at 4:50 a.m.
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Zoom: The newspaper takes the cities namesake. It is purchased by Janesville residents, which results in profits for the Gazette. The stories from the Gazette are occasionally picked up on various news organizations. I’m assuming much of the Gazette staff lives in Rock County. Therefore, I think the Gazette has a stake in our current situation. To think that somehow news organizations now only report the hard news with absolutely no agenda is turning a blind eye to Fox and most definitely the New York Times (among others). That is not to say the Gazette should have an agenda, but the success of our city should be an important part of the paper’s coverage. I’m not asking the Gazette to rebuild our city. Rather, I’m suggesting they report on the potential and make light of the good qualities our city has in addition to the hard news stories they have to cover. This would be no different than the story they posted in reference to uses for the GM building. Just some occasional side stories that might spark some ideas or make people think in a positive light during tough times. Stories that bring attention to ideas outside of the box that may also prove news worthy. That is what I would expect a local paper would do in special circumstances like we are facing; otherwise why not just buy the USA Today every day? Overall I’m happy with the coverage and what I mentioned previously was simply the feedback and ideas the editor was welcoming.

janesvillean
Jun 13, 2008 at 12:28 a.m.
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Most (if not all) of the Toyota Tundras are built in Indiana. And while I have every respect for GM workers and the overall productivity and quality of the Janesville plant, there's simply no question that the Tundra is in many ways a better vehicle that has been widely praised as a best in class. And Toyota has long had the best first-year reliability in the industry, and what's more, has _tenth_-year reliability that is just out of the reach of any of the American manufacturers. That's not the fault of GM workers; it's the hand they were dealt. GM long depended on the oceans to protect its brands. Those days are just over.

ctr1
Jun 12, 2008 at 9 p.m.
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just a figure of speach mom, but hey, its not a bad idea! A personal touch would go a long ways in showing how serious we are about having a future here.

momof5
Jun 12, 2008 at 8:30 p.m.
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ctr1: is there actually a petition to get GM to give Janesville a new product? If so, I will sign it.

ossiandash
Jun 12, 2008 at 7:44 p.m.
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As a G.M. employee who is now living in Indiana, I can well remember the last time the Plant was closing. The economy was in the tank. G.M. was losing money. They had too much capacity. Sound familiar. All I am saying is that the plant may very well close, but if the economy turns around and G.M. need a quality work force for a new product, they could do a lot worse than Janesville. Don't give up hope. Make sure you get out and vote. Get the republicans out of office. If the economy turns around, Janesville would have a good shot at a new product. DO NOT GIVE UP. Good Luck Janesville.

ctr1
Jun 12, 2008 at 7:40 p.m.
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thanks for the positive 28! Many people have given their lives to protect our freedoms that are far to often taken for granted, included in those privileges is the right to buy whatever You want where ever you want, but please take the time to consider the long term consequances, the trickle down affect may one day bite You in the rear, all things in our economy are connected. It does cause Me great pain when I see our aging americans, driving down the road in a KIA, or HONDA, or HYUNDAI, these are the people We grew up down the street from, waved to when You roller skated by, and looked to for guidance, they, above all, should recall the sacrifices they and others made for those freedoms. When I see them drive by, with an american flag in their windows, it makes Me want to cry, why? Is it incentives that draw them? Or price? Trust Me, in the long run its a mistake. But continue to cherish Your freedoms, and Your good fortunes, they may be short lived.

28
Jun 12, 2008 at 6:53 p.m.
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A Toyota Tundra? That's why people in the USA have been out of jobs. Go buy your Toyota and we will see how many recalls and problems you have. Thank you to all the GM employees who have build us great quality vehicles.

ctr1
Jun 12, 2008 at 6:31 p.m.
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As A General motors employee I find that the negative comments just tend to bounce off most people, I dont take them to heart. I do believe the gazette is doing a good job with recent G.M. related articles, I do however admit that I have not been impressed by articles of the past, ones with negative conotations. that said, the gazette is a newspaper, a business, with the job of selling papers for profit, making decisions no different then the ones that G.M has to make, so I take things with a grain of salt. I read some creative ideas for the G.M. property, and also some very bad ones, as a veteran of some 22 years there, I can tell you that no one should even think of touching that property, its much worse then many of you have mentioned....whats My point? if the building is going to be there, why wouldnt We continue to petition G.M for another product? Before anyone gets started I will tell You that I tend to be an optimist, I have to be, but at the same time I'm a realist, I do think its a long shot trying for a new product line, but as formentioned, its a business, things can be done to make this a happen, and I hope it does, but the fact is that things do not look good at the moment, but alot can happen between now and then. Till then, I will get up, go to work, and continue to do My best to build a quality product, after all, if We give up, We will just make an easy decision for the corporation. And If I have to finish My time at another facility, so be it. In the mean time...be positive people, amazing things can happen with the right attitude!

gotthat
Jun 12, 2008 at 1:38 p.m.
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Excellent post Unidentified. I wish there were more like it... Very positive.

I didn't know where to post this, but I would like to share. I just read an interesting article about the new electric Chevy Volt set to be made in 2010... pretty interesting.

http://gm-volt.com/

The new battery technology currently being developed would need a place to be manufactured/distributed once electric vehicles become the norm. With the sq footage, rail road, and easy truck delivery... the plant location has potential. (just my thoughts)

In the past I have posted about the Tesla Roadster, but here are some links for more affordable alternatives...

http://www.autobloggreen.com/2007/01/30/...

http://www.autobloggreen.com/2006/12/18/...

http://www.autobloggreen.com/2007/02/07/...

a do it yourself electric conversion company

http://www.electroauto.com/index.html

http://www.autobloggreen.com/2006/12/24/...

I would love to see a poll and article about going green. I can't think of a single person who wants to pay up to $6 a gallon (this summer?)

sannio
Jun 12, 2008 at 1:13 p.m.
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I would like to see a large group of people gather together, and tell GM to GET OUT OF JANESVILLE NOW. I've never worked at GM, never applied. Never wanted to. I don't want them to wait until 2010. I want them gone now, and never come back. I wish I never bought GM stock, or looked at the price today, either. I'll never see that money again. I wish I would have bought a Toyota Tundra a couple months ago, not that crappy S10 I have now. Rats, the stock just hit a new intra-day low: $15.76/share... I hate the color red!

janesvillean
Jun 12, 2008 at 11:57 a.m.
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Unidentified does have some good points, but I think overall the Gazette's coverage has been exemplary considering the suddenness of this news. We have two years of discussions that will be taking place before any closure (and some years afterward as recovery takes place), and I fully expect the Gazette's good work in this area to continue.
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To expand on some of those good points, though, I would look to your comments section. Many people are cynical and bitter about the future Janesville job market (e.g. somebody today who said that the Janesville Mall may be as big a building and aggregate employer as GM, but without anything approaching the same wages). We're not just talking about reusing the property, we're talking about how the human resources of Janesville will be put to use. Are line workers in other cities now stuck in service jobs, or have they started their own small businesses, or have they left the city? These seem to be typical of the questions that may not yet have been answered.

Zoom
Jun 12, 2008 at 11:33 a.m.
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Unidentified,
I agree with most of what you wrote, but I don't think a newspapers purpose is to be the promoter of the city. If the news they report happens to provide a benefit to Janesville, that's fine, but outside the occasional editorial, it's not the job of the newspaper to improve our economy or change the way people should think towards the future. That responsibility lies with our elected government, and the rest of us.

romeoluzzi
Jun 12, 2008 at 9:43 a.m.
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As an outsider, I have appreciated the stories concerning GM. I worked for JATCO for about 18 months in the 70s and found Janesville to be one of the friendliest places that I've ever lived. You have a lot to be proud of. More than once over the past 30+ years I've regretted leaving and hope to come back to visit soon. Hang in there, you have way too many good people not to survive this downturn.

sarah
Jun 12, 2008 at 9:28 a.m.
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I just wanted to commend the 'unidentified' poster for something solid, well written and who is able to critique something with out having such a critical tone as has been present in the last 2-3 months. Thank you. It's such a pleasure to read something by someone who isn't whining about something and takes their time to write something that doesn't make me cringe and feel embarrassed about the population of Janesville.

Unidentified
Jun 12, 2008 at 3 a.m.
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I think overall the Gazette is doing a good job trying to cover the GM story while not forgetting other newsworthy material. It is a monumental task to cover this type of story and reaching some type of balance. However, there have been a few things I thought could be handled differently. I felt the Kenosha and Beloit examples of recovery were less than inspiring for most the people I’ve talked with especially since both examples are essentially still recovering. As a result, I would suggest using other communities outside Wisconsin as examples if they shed a better light on the future of our town. These communities don’t have to include auto manufactures. I’ve heard stories over the years of military based communities rising from the ashes after military base closures. In addition, I think the paper could do a better job of covering the little businesses and companies that will be affected by GM. I felt Woodman’s and BCCU were not good examples. I read one women’s story about her husband working for the railroad company that supplies GM being affected. He now has to commute to Chicago to keep his job. In my opinion, it takes a great deal of digging to create a story that captures people’s minds. The initial GM story was easy. However, since this story isn’t going away until GM officially does, it would behoove Gazettes staff to dig a bit deeper to keep this interesting. Moreover, there have been many other Rocky County employers who have reduced staff or closed. This isn’t just a GM issue anymore. Therefore, I would send staff to other communities that have successfully made it through similar tough economic times and interview city leaders to see how they dealt with matters. I would also suggest more stories that highlight Janesville’s excellent work force and location. These stories get picked up on Google searches and news feeds. There is nothing better than a bit of free advertising. Biofuel may not be the answer, but there is no doubt that green is here to stay. Maybe the Gazette could look at other successful green oriented companies that could be duplicated in our area that could put Janesville at the forefront of the next generation of alternative energy or energy reduction. Technology, healthcare, and green technology are the three biggest growth areas for employment. We have the health care portion covered; now we need to work on at least one of the other two. The Gazette is in a position to help get people’s thoughts geared towards the future. It only takes a few of the right people reading the right articles and the future could be now.

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