Open house lets SHINE meet community, answer questions
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Nuclear engineer Eric Van Abel explains the process SHINE Medical Technologies uses to create medical isotopes to Kendall McWilliams of Gilbane Building of Milwaukee and Sue Jagmin of Janesville on Tuesday. SHINE hosted an open house at Rotary Gardens so residents could learn more about the company and its plans.
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JANESVILLE As Greg Piefer looked at Janesville from afar, the founder and chief executive officer of SHINE Medical Technologies saw a community that had been pummeled economically.
He also saw a community with strong leadership that would welcome his medical isotope production company.
Janesville, Piefer noticed, was getting up off the mat and reinventing itself without an auto industry, which for decades had been the foundation of the local economy.
"We believe we fit into this evolutionary Janesville story," Piefer said Tuesday at a community open house at Rotary Gardens. "That story is based on high-tech, advanced manufacturing and a strong health care industry.
"Our business fits into all three."
SHINE plans to build a production facility on the city's south side that would initially make molybdenum-99, a medical isotope used in more than 30 different diagnostic imaging procedure that are performed more than 50,000 times each day in the United States.
The Janesville City Council on Monday is expected to act on a development agreement with SHINE. The company has said it will create about 125 well-paying jobs when it begins production in 2015.
In Rock County, SHINE could join another medical isotope maker, NorthStar Medical Radioisotopes, which plans to build a $194 million plant in Beloit and create more than 150 jobs by 2016.
SHINE and NorthStar are two of just four U.S. companies supported by the National Nuclear Security Administration as it pushes for a more reliable and diverse supply of Mo-99.
Historically, most Mo-99 used in the United States has been produced in Canada and the Netherlands. Both reactors, however, are operating beyond their licensed lives, and unscheduled shutdowns have caused worldwide shortages that delayed or canceled millions of medical procedures.
James Otterstein, Rock County's economic development manager, said the possibility of having two producers puts the county in a unique position, not only for the sector itself but for the ancillary businesses they could attract.
"This is certainly an exciting time for the community," he said.
Tuesday's open house was well attended, with 120 people signing registers. Many arrived ahead of the event's official 5 p.m. start.
Employees staffed five information kiosks that focused on SHINE's technology, its commitment to safety and the environment, the medical need for the product, potential jobs it could bring and the benefits SHINE would bring to the community.
Crowds gathered around each.
"I want to be excited about this, because I think it could be a good thing for Janesville," said Ron Lucerne of Janesville, who was eyeing the technology kiosk with his wife. "But there's a lot I don't understand, and that's why we came."
Piefer and his staff welcomed the questions.
They also took the opportunity to ask some of their own.
"We don't want to be a user of the community," Piefer said. "The only way that can happen is if we get to know you as a community."
Piefer said Tuesday's open house was the first of several the company will stage as it works through an intense series of steps before actual production begins.
State Sen. Tim Cullen, D-Janesville, said Tuesday's open house was a true reflection of the company and people he's gotten to know in the last year or so.
"The fact that they're doing this for the community, not just a select group of people, says a lot," Cullen said to the crowd. "Am I going to tell all of you I'm an expert in everything they do?
"No, but I like to think I'm not too bad a judge of character, and Greg is the kind of person who should be running this business. He's honest, and he's straight-forward."
After the open house, Piefer said he was thrilled with the turnout and the opportunity to tell SHINE's story.
"We had a number of people interested in how it works and why it's needed," he said. "There was also a lot of interest in safety, and we're always willing to talk about that.
"I'm sure we have to build up a level of trust before some people believe what we're saying, and that's fine."

Feb 10, 2012 at 1:04 p.m.
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SD, I am one that agrees with your cost/risk analysis of this project. There is no tax value high enough that can offset the damage done to the competitive free markets and government.
Janesvillean, its easy to be pragmatic with somebody elses’ money and your cost/risk evaluation means little unless you put up your own $9 million. Risk-takers in the venture capital arena seem to have a different opinion on the risk/cost factor than yours on this project, otherwise this firm would not be seeking government assistance. BUT, I'm not sure about that either, because this request for government assistance and capital coming at time of stock-piled private capital and record low interest rates should raise alarms among pragmatics with no weird crosses to bear. The pie-in-the-sky rhetoric by the CEO and company officials lead me to believe they wouldn’t take private capital if it were available. I would bet that if a local individual came forward and offered $9 million (the estimated cost of the hand-out) to invest in SHINE with the intention to offset and cancel this government deal but with the same promissory note other investors are in for, they would not accept it. They don't want more investors at this point to cut into profits. The CEO "saw a community that had been pummeled ecomically," my eye. They want our money. Free stuff. Welcome to the entitlement mentality.
As far as TIF districts go, yes they have been around for generations, but they are not the same tools they once were generations ago. Definitions have been re-invented and they have been lobbied beyond recognition and well beyond their original intent to revitalize aging blighted urban areas. In Wisconsin, they have become little more than rigging tools to tilt the system for wealthy landowners to encourage sprawl over farmland. When they do well, the captured tax revenue becomes a plaything slush fund for governmental officials and developers to fawn over.
Feb 10, 2012 at 8:48 a.m.
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jvillean said "To my mind, there is no such thing as a truly free market, and the democratic system should allow for public interventions in that market to benefit the people".
Holy Extreme Naïveté Batman! Who decides which "public interventions"? Nice euphemism BTW! I would prefer "gubmint intrusions". And who decides what benefits the people? You see, that's the fly in the ointment. Someone(s) in gubmint make decisions that affect the rest of us in the real world (usually in a bad way), with no special knowledge or skill, and certainly little or no accountability (can you say Community Reinvestment Act?). And my last question - how does one measure the results of gubmint intrusion? As in the Broken Window Fallacy, that which is unseen cannot be measured, and thus the damaging results of gubmint intrusion into private markets, while very real, is unmeasurable.
Feb 9, 2012 at 3:53 p.m.
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youkillme, you're a little wrapped up in your high-and-mighty rhetoric, and I'm not inclined to play into your philosophical or moral equations. The TIF district is simply a tool allowing public investment that has been around for a couple of generations, and is widely used -- though the rules vary by state -- across the country. It's not something suddenly sprung upon us. As a pragmatist, I evaluate it based on the cost and risk, much as laid out in today's print article. You deride that and prefer to make it a moral argument. Well, that's your own (kinda weird) cross to bear. To my mind, there is no such thing as a truly free market, and the democratic system should allow for public interventions in that market to benefit the people. What I will defend about the TIF system is that it enforces certain rules and builds in a lot of accountability and transparency. Without it, we would surely have much worse corruption, and the more insidious for being hidden.
Feb 9, 2012 at 11:13 a.m.
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Janesvillean, I've heard all of that before. When we start justifying government collectivism for private-for-profit enterprise (public investment per job is a cost worth the gain) based on a ROI in taxes - we've got some serious structural issues within our economy and morality. Let's face it here folks...particularly those on the right that preach a free market economy that are silent on this thread today. Not you SuperDave, at least you have the balls to write something "negative." Your silence is saying, GOVERNMENT IS THE SOLUTION TO ALL OUR PROBLEMS. The RAF's, Kaysbrew, feduptaxpayer, vato and the rest.
I see a great hypocrisy from the phony "be responsible and pull yourself up by your own bootstraps" anti-entitlement Right as well as my "free market good government democracy" 99% Left of which I am a member. Instead, they are beating each other up on stories about which opposition candidate or incumbent they can tear down the most. But where and when they can make the most difference on principle? Silence.
Many of these same folks scream about corruption and about taxpayer dollars being used against their party and beliefs, and the undermining of the free markets - but not to reform it and make it right - but to scream for their own cut in on the deal. What a shame. That's what I see and it's very disheartening. Until we start electing people who can differentiate between right and wrong and stick to those principles we will continue this wild expansion of an authoritarian plutocracy.
Feb 9, 2012 at 8:12 a.m.
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With two companies coming to the area, folks who will work at both plants will most likely live in Janesville vs Beloit. Beloit has most of the manufacturing and most of those who work in management live in Janesville, spend in Janesville and there kids go to Janesville schools. I am happy to see both companies come into the area
Feb 9, 2012 at 8:10 a.m.
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Gubmint has no business - zero - picking winners and losers in the private economy.
Feb 9, 2012 at 4:19 a.m.
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youkillme, in the real world it is often difficult to prove a negative case. We can never know whether in a world without subsidies Janesville could have been selected. But that world does not exist.
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The legal test for TIF development is, however, just that. You can look up the language at the DOR.
http://www.revenue.wi.gov/pubs/slf/tif/c...
The "but for" test is the critical basis for valid TIF development.
http://www.revenue.wi.gov/pubs/slf/tif/5...
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It seems that you are implying that Janesville should not have offered these incentives to SHINE, and hope to win the plant regardless. The real world situation, however, is that the competing cities, also in Wisconsin, had access to the same TIF legal structure as we do, and the development likely would have gone to one of them.
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I do not myself know if the public investment per job is a cost worth the gain. It is difficult to know, due to confidentiality of negotiations, what other cities were offering and even, ourselves, what other factors were being weighed. Madison has adopted a public, viewable TIF policy, and I don't know whether Janesville has such a document; I think it would be a good idea. It would allow us to proceed within a framework rather than evaluating each case separately.
http://www.cityofmadison.com/planning/TI...
Feb 9, 2012 at 2:18 a.m.
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Theusual agreed, Look what was done for years to keep GM here. Training, government paid, new road government paid. The issue here is you need training and not finishing high school or having someone you know working there will not get you in. Business has changed you do need schooling just to get a foot in the door. Without at least a high school diploma you are going nowhere.
Feb 8, 2012 at 10:05 p.m.
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I hope a bunch of jobs come to Janesville. I don't care at this point the route a company takes to get here as long as they provide GOOD paying jobs.
Some people can whine that they are getting a free ride. All I can say to you is. LOOK AROUND YOU! If a 150 people can make and spend money in Janesville, I say yeah! Janesville.
Feb 8, 2012 at 9:07 p.m.
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An interesting concept for a company. We will see if they will be successful in the area. One can only hope.
Feb 8, 2012 at 8:54 p.m.
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Not to worry Labeler. You crack me up too. But unlike you, I feel good very about myself.... Just saying.
jvlborn. The jobs are great. Fan-tastic! But it's people like you who are partly responsible for the mess we are in. When you frame Americans who ask questions and are standing up for good government free market democracy as negative and then turn a blind eye to the corrupt means of wealth redistribution, crony capitalism because you feel a sense of personal gain, you are part of problem and doing a disservice to our country.
Sorry if that sounds negative.
Feb 8, 2012 at 8:38 p.m.
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Think about youkillme's name. Almost sounds suicidal..... Just saying.
Feb 8, 2012 at 8:20 p.m.
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youkillme, I am sorry for whatever it is that makes you so negative.
If you read the numbers even once,or knew the hope its brought to my unemployed and underemployed friends, you'd realize what great news this is for Janesville.
Feb 8, 2012 at 5:26 p.m.
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Janesvillean, so SHINE would not be coming here if it were not for the significant government assistance - is that what you are saying?
Feb 8, 2012 at 5:15 p.m.
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youkillme, the statutory requirement for TIF development is that it would not happen "but for" the subsidy available through the TIF. If it would have happened anyway, the TIF money should not be used.
Feb 8, 2012 at 4:19 p.m.
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So, curiously. If there was no tax zone credits, TIF capital, forgivable loan, (eyeroll) or land agreement (free land), etc., etc., would SHINE still take a shine to Janesville? Emmmmm.
I can hear a pin drop.
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