The Beloit Janesville Symphony Orchestra opens a new season

By STAN STRICKER ( Contact ) Monday, Oct. 3, 2011

Podcast Episode

WCLO's Stan Stricker reports on a new attitude for a new season at the BJSO

BJSO Interim Director Rod Beaudoin says the art's group is freshening up its seasonal performances a bit.

Beaudoin says in an economy like this, the innovators survive. Innovations including guest soloists, the addition of some youthful performers, and a more agressive social media campaign. He says the seaon opened Sunday at the Janesville Performing Arts Center to a solid audience, despite competition from the Packers and Brewers.

He says larger audiences are needed, and hopes to entice more corporate sponsorships.

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