Small-scale ShopKo proposed in Brodhead
What is a ShopKo Hometown?
In 2010, ShopKo introduced its smaller "Hometown" stores "designed to meet the underserved needs of smaller markets, focusing on convenience, value and quality merchandise and services," according to a company news release.
The stores tailor merchandise and services to meet the needs of the communities but bring the overall selection of ShopKo's full-size stores, according to the company.
Wisconsin communities with ShopKo Hometown stores include Abbotsford, Brillion, Oconto, Kiel, Seymour and Kewaunee.
BRODHEAD The Brodhead Plan Commission is expected to hear reaction Tuesday night to the incentive package it offered a developer proposing to bring a ShopKo Hometown store on the city's south side.
C.D. Smith Construction of Fond du Lac has proposed developing the land at the southwest corner of Highway 11 and 25th Street. The firm would buy the land and build a commercial facility, with the tentative tenant being ShopKo, which is creating smaller-scale stores called ShopKo Hometown, according to city council meeting minutes.
Smith representatives told the city ShopKo would enter a long-term lease with the developer for a 35,674-square-foot store. A typical ShopKo store is 90,000 square feet.
The store would create the equivalent of about 17 full-time positions.
C.D. Smith Construction declined to comment until a deal is finalized.
The property owner said a deal on the sale of the property is done, pending the city negotiations.
The developer is seeking incentives from the city through the creation of a tax increment financing district for the $2.5 million project. Smith wanted up to $625,000 in TIF assistant over a 16-year payback, but the plan commission last week offered up to $500,000 over 10 years, Mayor Doug Pinnow said.
Tuesday's plan commission meeting includes closed session negotiations on the project and possible action, which could be forwarded or discussed at the city council meeting Monday, Jan. 9.
The city tried to form a TIF district in the same location about four years ago when a developer proposed building a hotel, but the plan fell through, Pinnow said. Some of that work could be used again, but it would take a minimum of four months to set up a TIF district, he said.
The developers are hoping to be in the new building by the end of 2012, Pinnow said.
Robert Coplien, who with Ron Slavin owns the corner property, said the developer has made a written commitment to buy at least 5 acres of the 8.29 acre lot.
"Everything's ready to go as long as they can reach an agreement with the city," he said. "I would certainly think Brodhead can't afford to miss out on (it)."
He said it would be a wonderful opportunity for the city to add $40,000 to $60,000 to its tax base.
But the development might not be good for everyone in the city, said Pinnow, who is in a tough spot as the mayor, owner of the local downtown pharmacy and president of the chamber of commerce.
He's concerned the ShopKo Hometown could hurt other local businesses and cost the community jobs.
Support for the project from residents he's talked to has been 50/50, he said. He's encouraging people to attend meetings to give their opinions. Three public hearings would be held if it moves ahead.
"I'm just hoping that everybody looks at both sides of it—the pluses and minuses," Pinnow said. "I don't want to see the downtown fold up."

Jan 2, 2012 at 1:17 a.m.
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I applaud you acejd93, those of us living in Brodhead would have been farther if it would not have been for the influenced and the (FORMER) city hall employees and their opinions who manipulated.
Jan 1, 2012 at 6:27 p.m.
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Althogh Brodhead's downtown is nice and historical, the ability to retrofit the buildings to fullfill newer and bigger things is nearly impossible let alone parking issues and the safety to go along with that. Expansion of the city to the south started a long time ago. If Dean Peterson thought he could've had a productive grocery store downtown, he probably would have. Stop n Go moved south of town. Subway could've went downtown but they didn't. See a pattern here? And further more 'seriouslyfunny', I have done the research and you shouldn't assume or accuse that I haven't. Brodhead should be growing by leaps and bounds but isn't. We're on a major highway, and on the other end of a major state bike trail. New Glarus is also on a major highway and the other end of that same trail and that city has Hotels (not bed and breakfasts that are off the main street) and yes I know they don't have a major shopping center but they do have other choices of places to shop other than antique stores. I know for a fact that the hotel that was slated to come to Brodhead decided to halt their plans because of certain people and their antics on the city's board and city hall! He may not have any voting power, but as with any government, he has influence on the others and how they vote. As for the possible job's that he is concerned for, I'm sure that they'll find something at Shopko and probably a higher wage too. I think Walgreen's should come to town too.
Jan 1, 2012 at 1:50 p.m.
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taysgranny, if you could prove the mayor is using his office to purposely block the free market (developer and retailer) for his own personal gain, you might have something there. But merely stating that he owns the only pharmacy in town isn't enough. Government is not obligated to subsidize development or competition. In fact, many would argue that is precisely what put us in the predicament we're in with unsustainable sprawl and growth built not out of necessity, but on destabilizing the free market with crony capitalism by picking winners and losers and the promise of tax base expansion. We can't even afford to repair the roads in 20-year old developments. seriouslyfunny hits nail on the other head. acejd writes about vacant stores in downtown Brodhead like others complain about vacant stores in downtown Janesville, yet supports drawing a TIF around vacant land and giving more than a half-million dollars to build on vacant land on the edge of town? Just like they do in Janesville. Again, we deserve everything we got coming.
Jan 1, 2012 at 12:58 p.m.
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acejd93, I live in Brodhead, too. And I pay close attention to what the City Council does. Mayor Pinnow may have opinions about what the City does, but he is only afforded a vote when there is a tie to be broken. While I agree that with only one grocery store in town we are paying higher prices than we would in Janesville or Monroe, that is typical of any small town of our size. It is rare for a city of 3000 to have full-size Big-Box stores. You might want to do a little research on that before you assume that this is all about anyone lining their own pockets. Further, every city--large and small--is fighting to save their downtown areas from blight. I commend Mayor Pinnow for the hard work and commitment he and the other business owners put into our small city to keep it thriving. As for the mayor owning our only pharmacy, he owned it before he was mayor. I imagine he'll own it after he's mayor. Should he not care about his business simply because he's mayor? Would you not care about your livelihood if you also held public office? Mayor Pinnow seems to go out of his way to provide a good service to the citizens of Brodhead. I hope he'll continue to do so for years to come.
Jan 1, 2012 at 12:47 p.m.
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"He said it would be a wonderful opportunity for the city to add $40,000 to $60,000 to its tax base." ----------------------- When? What is the term of the TIF? 13, 17, 21 years? The city will see only the baseline in property taxes, which is exactly the amount they get from the parcel today - until the TIF expires.
Nobody seems to mind the fact that the property owner, developer and retailer entered into an agreement for profit, but predicated it on getting something from government. For the most part, people have no room to complain when the cost of growth built on tax dollars exceeds its output.
Jan 1, 2012 at 11:48 a.m.
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Mayor Pinnow just doesn't want the competition. Most people in Brodhead have to shop out of town for things the local businesses don't carry and the little that they do carry, it's well worth the gas money to go out of town to save money and get the rest of your shopping done. But as long as Mayor Pinnow still has family, the downtown won't dry up with them occupying the empty stores and the downtown's inconvienient parking, plus a little competition might help with the monopoly pricing that the town's only pharmacy and grocery store has over the local consumers and keep business in town. One more thing, Brodhead would probably have a bigger Shopko store in the planning if he didn't pass a 'Big Box' ordinance to limit a stores square footage after the Dollar General came to town. Was that good for the city or for his own selfish reasons??? HMMMMMMMM
Jan 1, 2012 at 11:41 a.m.
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I am leaning towards supporting this for our town. I think the 17 full time jobs is a plus and there should also be part time jobs made available as well. As for the mighty Mayor's concern, although he may be concerned about the other businesses in town, I believe his concern is personal. He owns the only pharmacy in town, a monopoly so to speak in our fair town. To buy any item other than a prescription, in his pharmacy, be prepared to pay a great deal more than if you did go to another store such as Shopko, Walmart, Kmart or even Walgreens! It's the convenience factor at play, so if you don't want to drive 15 minutes to Monroe, you pay his price. Maybe he will have to become more competitive in his prices if this store is built and will have to earn his money in a more fair way instead of raking his constituents across the coals at the checkout! Just my opinion! Let's get the Hometown Shopko in Brodhead and provide some incentive for growth!
Jan 1, 2012 at 11:01 a.m.
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What does Shopko mean when it says "the equivalent of 17 full time jobs"?? Is that equal to 34 part time positions, so they don't have to pay benefits?
Jan 1, 2012 at 7:25 a.m.
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Basically, if you offer a tax credit or other form of subsidy (e.g. for solar, for historic preservation, for wetlands protection, or just plain economic development), you are going to encourage business to take advantage of it. That's sort of the point. Businesses are going to look for places (physically, or financially in the abstract) where they can invest and get this booster.
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TIF development has a "but for" test built in, but only rarely is it challenged under that. It is a subsidy, but determining whether the development it encourages is actually new or just moved around is a tricky business. Commercial development in particular is a weak bet compared to industrial.
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The system is particularly unnecessary during economic boom times, and particularly alluring to communities in decline, and is more politically sensitive than economic. But without TIF even less savory back-room deals flourish. On the whole, its transparency is probably better overall. Any such investment by a community bears close scrutiny or the advantages are lost.
Dec 31, 2011 at 5:25 p.m.
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Rarely do I read about these deals involving only a simple zoning law request or ordinance change. Since regulations and taxes are the same for everyone already playing by the rules within a community - these deals run counter to the trust required for a healthy free market. These "deals" almost always involve the redistribution of capital, sometimes free land, forgivable loans and tax credits while recipients, often well capitalized with private investment funds and sometimes wealthy in their own right, are never "means tested" for government aid. In fact, the system has been thrown upside-down, where only the well-connected and wealthiest players seem to have the success gaining a hand-out from the government.
Dec 31, 2011 at 5 p.m.
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Probably so Youkillme - however there are so many regulations and ordinances, new companies and businesses they need these favors from the very same governments to make it possible to succeed.
Dec 31, 2011 at 4:45 p.m.
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Is it possible for any of these developments and business start-ups to be successful on their own without depending on government aid, tax credits, capital and other free stuff? They are saying they have to depend on government for success, is that what they teach in Free Market Capitalism 101?
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