Packers kickoff entertainment set
The concert will take place on a stage adjacent to Lambeau Field, continuing the NFL’s recent tradition of big-name musical acts playing before the first game of the season. The Dave Matthews Band, Taylor Swift and Harry Connick Jr. performed in New Orleans last year.
The concert begins at 6:30 p.m., an hour before kickoff, and will be shown on NBC’s pregame show and on the NFL Network.
“It should be quite a party here,” said Ken Wachter, president and chief executive of PMI Group, which manages several of the facilities that will be used for events surrounding the game.
Some 100,000 people are expected in and around Lambeau Field for the season-opening game and events.
“I think this is going to be one of the largest crowds you’ve ever had here in the city,” Wachter said. “I don’t think anything has come close to it. The response to the concert will be great. It is free. People like free.”