Milton could consider relaxing liquor license quotas
Photo 
Brett Frazier
MILTON A Milton city alderman wants the city to consider easing its quotas on liquor licenses and said the city could even look at eliminating quotas entirely.
Alderman Brett Frazier said he’s asked for the city’s personnel and finance committee along with its public safety and public works committees to meet for an informational session on whether the city should increase the number of beer and hard alcohol licenses it can grant, particularly to retailers.
No date has been set for the meeting, but Frazier said he hopes it will help gather input from city officials and businesspeople on whether the city’s liquor license quota system should be altered.
“My position is that if we have a quota, it should be higher than it is. If the council is good at enforcing who is or isn’t a good candidate for liquor licenses, I’m not sure there even needs to be a quota,” Frazier said.
The city has quotas of one Class A beer license per 1,500 residents and one Class A liquor license per 1,500 residents. Class A licenses allow retailers to conduct carryout sales.
The city also has a quota of one Class B license beer license for every 490 residents, and one Class B beer license for every 500 residents. The licenses apply mostly to restaurants and taverns.
The limits, officials said, are rooted in state statutes and are based on a census count of the city’s population. But Milton has no set criteria for what might make a business an appropriate candidate for a liquor license, according to officials.
“It varies from individual to individual,” Mayor Tom Chesmore said. “Some of what the council looks at is if you have a past (selling alcohol), and are you a chain with a high offense rate of selling to youngsters.”
Frazier argues that if the city relaxed or lifted its quotas, it would allow the city council to focus on the merits of each business that applied for a liquor license, rather than constantly quibbling over how to parse out a limited number of licenses.
Frazier said multiple local retailers have told him they’d like to apply for liquor licenses, but the city has only a few available at any given time. He said he’d like to give responsible local retailers the tools to succeed.
“I don’t need to have beer available everywhere,” Frazier said. “I’m just reacting to what I hear from businesses.”
The quota issue came up last week after the city council voted unanimously to deny an application by the Dollar General store for a Class A beer license and a Class A liquor license.
The discount variety store at 383 S. John Paul Road wanted to start stocking beer and liquor, officials said.
One city council member, Maxine Striegl, argued that Dollar General appears to have enough customer traffic that it doesn’t need to add alcohol as a revenue stream. Others pointed out that the city has reached its quota for Class A beer licenses and doesn’t have one available.
The city, however, does have one available Class A liquor license, and city ordinance allows the council under certain conditions to grant liquor licenses in excess of city quotas, but the council still decided to deny the store’s applications.
Chesmore argued that granting Dollar General’s request could set a precedent for every corner store in the city to want to sell alcohol.
Chesmore says some local alcohol retailers have told him they’d struggle under increased competition. He also argues that an increased volume of alcohol sales in the city would be difficult to police, leading to more alcohol sales to underage patrons and more drunken driving accidents.
Municipalities statewide are allowed to set restrictions on certain liquor licenses. Edgerton has a quota of one Class A liquor license per 1,500 residents, and Evansville allots one Class A liquor license per 1,200 residents.
Unlike Milton, neither of those cities has a quota limiting Class A beer licenses, according to Edgerton City Clerk Cindy Hegglund and Evansville City Clerk Judy Walton.
Milton’s personnel and finance committee, which normally handles liquor license requests and policies, would make a final recommendation to the city council before any changes could be made to the quotas.
A change would face a fight from Chesmore, who has said he’d veto any move by the council that would add liquor licenses.
“I will stop it dead in its tracks. Enough is enough,” Chesmore told the council last week.
The council could overturn the veto, but it’s not clear whether the issue would hold enough gravity for a fledgling city council with two new members to override the mayor’s will.
Frazier said he believes it’s time that the city discuss whether its quota system is arbitrary or restrictive for businesses looking to relocate or expand.
“What I reject is that because some past council set a quota that we have to abide by that. Our policy should be fluid and reflect a growing, changing community,” Frazier said.

Apr 27, 2011 at 6:39 p.m.
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Janesvillean, please don't mistake lack of enforcement or lack of sentencing with the true drunk driving issue at hand. In Janesville when my Parents' house on Ruger was built, horses used to make sure drunk "drivers" got home without hitting things. Instead of locking up the true pricks who are driving under the influence and endanger my parents' lives, we fill of our prison cells with people accused of non violent drug offenses. Should a guy with a bunch of pot plants on his family property up north fill the space of someone who endangers all of our families' lives?
Apr 27, 2011 at 4:43 p.m.
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Those who have not read "Wasted in Wisconsin" are doomed to repeat it.
http://www.jsonline.com/news/30565984.ht...
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Wisconsin already has one of the highest ratios of liquor licenses per capita in the country, and that almost certainly is a key reason why we have the top spot in drunken driving. It would probably be a smarter idea for the state's cities to collaborate on a license cap that cities could adjust toward over time.
Apr 27, 2011 at 1:47 p.m.
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Well said Kid... In addition, if there were bars on every corner in Milton the people who drink would drink and those who don't wouldn't. Intoxicating substances have been around for 10,000+ years most of which were not regulated. Some of you are so afraid of certain aspects of life. What is it like to be so afraid?
Apr 27, 2011 at 1:24 p.m.
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Sorry, I guess that the Gazette doesn't want REAL NEWS to write about, so I will just post that I don't agree with Brett Frazier's Idea and if I were looking to move to Milton, WI it wouldn't be under his watch.
Apr 27, 2011 at 10:30 a.m.
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Your want to give "businesses the tools to succeed"? Allow the sale and consumption of marijuana and other drugs. Prostitution is another great money-maker! After all, the primary concern is the success of the business, not the well-being of the citizens.
Apr 27, 2011 at 9:31 a.m.
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There certainly is the safety component here, and that is a valid argument. But denying an application because an elected official doesn't think a business like the Dollar Store needs it, seems a little extreme.
As long the zoning is OK, we don't limit a new gas station as long as they meet the legal requirements. If a 16-year-old, or a 99-year-old wants a drivers license (provided they meet the legal requirements), the State gives them a drivers license. Just wonderin why we hand out licenses to drive simply based on the legal parameters of the license, but when we consider a license to sell a six-pack, we deviate from the legal parameters? I am sure the DMV looks at some of those getting a license, and worry that they may hurt another license holder. But they follow the legal parameters. Perhaps our elected officials should also remove emotions from their consideration, or their consideration of protecting other license holders, and simply follow the legal parameters.
Apr 27, 2011 at 8:38 a.m.
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Obviously when the largest beer selection to be found is at a Piggly Wiggly there is a need for more Class A Beer licenses.
Apr 27, 2011 at 12:29 a.m.
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earnednotgiven* Does that surprise you about Brett? Brett leaving bits and pieces out of things. He is the king of doing that lately, he likes to take credit for EVERYTHING and leave out that he had help from other people in the process of accomplishing something. Shame. Shame. But in this case like you mentioned, that is not surprising either!
Apr 26, 2011 at 9:57 p.m.
Apr 26, 2011 at 7:12 p.m.
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wow beer and ramen noodles in the same dollar store.. excellent..
Apr 26, 2011 at 6:20 p.m.
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And kid... I agree!
Apr 26, 2011 at 6:19 p.m.
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I just honestly do not see the need for more stores selling liquor. If new restaurants opened and would like to serve alcohol responsibly, I would welcome it. I enjoy a cocktail while waiting for my table to open up... but our community is not large enough to give every store a license to sell booze. Just my opinion, but seriously folks...
Apr 26, 2011 at 5:13 p.m.
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we certainly need to make this drug more readily available. meanwhile back at the batcave...we are still arresting adults for CHOOSING to consume a drug that doesnt result in TENS OF THOUSANDS of deaths annually. to bad the state and country arent broke or they might think about putting it on the revenue side instead of the expense side...
Apr 26, 2011 at 5:06 p.m.
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Alderman Brett Frazier is right on.
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