Janesville51.4°

Janesville native Bier earns honor for ethics

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Gazette Staff
May 3, 2010
— A Janesville native was honored by the Center for Journalism Ethics at UW-Madison on Friday.

Tom Bier, vice president and station manager of WISC-TV and Channel 3000.com, was awarded the center’s first “Wisconsin Commitment to Journalism Ethics Award.”


Bier, a 39-year veteran of television, radio and Web newscasting, was recognized for his lifelong practice of the highest ethical standards, according to a UW-Madison news release.


Co-workers said Bier has worked tirelessly to uphold ethical standards as a reporter, news director, station manager and news executive.


“To work with Tom is to see an ethical journalist in action,” said Neil Heinen, WISC-TV editorial director, who nominated Bier for the award.


A committee of working and retired journalists considered Bier’s tenure as a member of the Radio-Television News Directors Association Board of Directors, including a stint as chairman in 1989-90. Bier helped rewrite that organization’s ethics code and developed a program, “You Be The News Director,” that helped audiences learn how to make ethical decisions based on real-life news programs.


Bier was the committee’s unanimous choice.


Bier is a Vietnam veteran and a graduate of UW-Madison who joined WISC in 1974 as a reporter. He is married to Kathy Bier. They live in Madison and have two grown daughters.



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