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World Cup ratings strong, even with vuvuzelas

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Associated Press
June 14, 2010
— The World Cup is causing quite a buzz on U.S. television.

Preliminary estimates indicate the quadrennial soccer tournament is off to a fast start with viewers, even with the odd, horn-blowing soundtrack that ESPN has sought to minimize on its broadcasts.


Saturday’s first-round tie by the U.S. and English teams was seen by an estimated 13 million on ESPN, the Nielsen Co. said on Sunday. It was the nation’s most-watched soccer telecast since the 2006 World Cup final between Italy and France, and the most-watched involving the U.S. men’s national team since 1994.


San Diego, San Francisco and Las Vegas were the cities most interested in the game, according to the Nielsen figures.


The first-round contests introduced most of the world to the vuvuzela, a plastic trumpet carried into the matches and blown on incessantly by thousands of fans. On television, it sounds as if the game is being played before a nest of angry bees.


It’s louder at the games than it is on the telecast. ESPN is altering the sound mix on its broadcasts to minimize the crowd noise, network spokesman Bill Hofheimer said. The network has accepted it as part of the atmosphere.


The sound is driving others crazy, though.


“The constant drone of cheap and tuneless plastic horns is killing the atmosphere of the World Cup,” wrote John Leicester, an international sports columnist for the Associated Press. He wrote that it is drowning out the oohs, aahs and cheers that lend excitement to matches.



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