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United Way campaign passes midpoint

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ROCHELLE B. BIRKELO
December 17, 2010
— United Way of North Rock County leaders are confident no cuts to programs in 2011 will be necessary and that the 2010 campaign goal will be met.

"We're feeling pretty good, in really good shape and don't expect having to do any cuts," said Tammy DeGarmo, resource development director.


As of Thursday, $801,000 has been pledged to the campaign, pushing it to 62 percent of the $1.29 million goal.


DeGarmo said the United Way still was waiting for 13 of its top campaigns to report results.


"Between that and other smaller workforce campaigns, that adds up to almost another $144,000," she said.


More direct mail contributions are expected because a second mailing went out to about 1,000 residents and small businesses within the past week, DeGarmo said.


"We're expecting direct mail to get up over $130,000 since a lot wait to make year-end donations," she said.


Another new initiative, Docs Who Rock, included a performance before a sold-out crowd at the Janesville Performing Arts Center to boost the campaign by nearly $10,000, DeGarmo said.


"For a first-year effort, we wanted to keep the event affordable. So there's a lot we can do next year to increase the dollars of that and still keep it affordable," she said.


Although the campaign runs until United Way's annual meeting Feb. 23, "we like to get as many donations as we can by the end of the year so we can report that at our annual meeting," DeGarmo said.


During United Way's last board meeting, DeGarmo said it was determined "everything is on track and good for 2011."


This year's campaign budget calls for a 4 percent increase over 2009, she said.


"We budgeted a little more conservatively," DeGarmo said.


An online social media campaign on Facebook will encourage people to give $5 more to the campaign and encourage them to ask five other people to give.


"We're working on getting that ready to launch in January to run throughout the year. It has the potential to generate several thousand dollars," DeGarmo said.


The Janesville Firefighters Charities is conducting a meat raffle Dec. 26 with proceeds benefiting United Way.


"We're trying to get some other things like that going to generate some year-round awareness instead of just in the fall," she said.


DeGarmo said some companies are reporting increased giving, including the Janesville School District with an 8.5 percent increase; M&I Bank, 5.5 percent increase; Logli Markets, 11 percent increase; and Seneca Foods, 16 percent increase.


To help


To contribute to the United Way of North Rock County 2010 campaign, go online to unitedwayjanesville.org or call (608) 755-3050.



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