Janesville78.1°

WCLO radio host hanging up the mic

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JAMES P. LEUTE
August 5, 2010
— He’s been on the receiving end of calls to his talk show for more than five years, but Stan Milam insists he won’t be placing any calls to his successor program on WCLO Radio.

“No, no, no, I won’t be interfering,” said Milam, who announced this week that he will leave WCLO and “The Stan Milam Show” later this month.


For regular listeners, that might come as a shock. Milam has built a career as a hard-nosed broadcaster and journalist unafraid to interfere or shake things up.


Milam’s last broadcast will be Friday, Aug. 20. He’ll then return fulltime to Capitol News Service, the company he started in 1997 when he left the Gazette after a long run as a reporter.


As an independent contractor, Milam will work for the Studer Group, a Florida-based company that delivers leadership training to businesses and organizations.


The company is the work of former Mercy Hospital executive and part-time Janesville resident Quint Studer, a nationally recognized health care and business consultant who has worked extensively with the Janesville School District.


Milam will tackle a number of projects, including the development of external and internal communication plans for hospitals and school districts around the country.


“I’ve interviewed Quint numerous times, and as I researched his company, I was very impressed with the company’s structure and its mission,” Milam said. “It does evidence-based work … data, data, data.


“That’s been something I’ve done as a broadcaster and journalist, and this will allow me to maximize a set of skills that is only part of what I do now.”


Tim Bremel, WCLO’s program director, said the station will conduct a nationwide search for a replacement for Milam, who rejoined the station in 2005.


“Stan is a unique individual,” Bremel said. “It was ‘The Stan Milam Show’ for a reason, and it’s never again going to be ‘The Stan Milam Show.’”


Bremel said Milam’s show offered a depth and breadth of content that’s unique for a small radio market such as Janesville.


“We’ve had a great ride with this kind of show, and we’re dedicated to filling that time slot, or at least a majority of it, with localism,” he said. “Who that will be is not known.”


Milam is proud of his show. His guests covered a spectrum from national politicians to a local kid collecting box tops.


“I’m also proud that I was able to give the Andreah Briarmoons and Billy McCoys of the community a voice,” he said. “They care about the community, and without hearing from them, I think the community misses something.


“Given the time and resources I had, I think I’ve accomplished the goals laid out when I took over the show. Management wanted and encouraged me to express opinions and do so in a polite, civil way that wouldn’t discourage people from calling and disagreeing with me.”


Milam appreciates the help of his colleagues, particularly Bob Dailey, who first hired Milam as a high-school kid in 1962.


Bremel, Milam said, expanded his insight into broadcasting and programming.


In-studio sidekick Rose Stricker was the glue that held him together, he said.


“She’s a real pro who could make unbearable days bearable,” Milam said. “She has a calming, neutralizing effect on the program.


“She can sense when things are starting to get crazy or out of control and knows when to start playing the break music.”


Milam and his wife, Terri, will continue to live in Janesville and remain involved in a variety of activities, including Washington Seminar, the Barb and Tim Cullen Intern Program and Rotary Gardens.


“I’ve been a broadcaster and journalist all my working life, and I intended to end my career with Bliss Communications at a job I enjoy very much,” Milam said. “But this is a very exciting opportunity for me, not one that a lot of 62-year-old guys get.”



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