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AT&T unveils 3G network in Rock County

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Gazette staff
April 24, 2010
— Smart phone users on the AT&T network might have noticed an upgrade in service when the company switched on its 3G—third generation—mobile broadband network in Janesville and Beloit between Thursday and Friday.

The 3G technology is available on more than 25 cell sites in the Janesville/Beloit area, according to an AT&T news release. The 3G network adds “enhanced coverage” between the two cities as well as in Edgerton, Oregon, Stoughton and South Beloit, Ill.


The coverage area also includes major roadways, including Interstate 90/39 from Janesville to Beloit and parts of Interstate 43 and highways 14 and 26.


AT&T is the only wireless carrier for the popular iPhone.


AT&T’s upgrade will be helpful in community marketing efforts, said John Beckord, president of Forward Janesville. The upgrade makes wireless service in Janesville similar to service in metropolitan areas Janesville competes against, he said.


Sprint and Verizon Wireless, two other major national carriers, have had 3G service in the Rock County area for some time.


Verizon Wireless has been entirely 3G in Wisconsin since 2007, according a written response from the company.


Last year, Verizon Wireless activated 23 new 3G cell sites “to its already robust 3G network in Wisconsin.”


The company is moving forward “to roll out its long-term evolution network with 4G cell sites,” though no details were provided.


Sprint provides 3G service throughout the area, a spokesman said, and the company plans to bring 4G service to Wisconsin, though a timeline could not be released. Sprint now provides 4G service in the Chicago area.



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