UW-W student questions on-campus grocery prices
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A UW-Whitewater student grabs a salad for lunch. UW-Whitewater freshman Sam Quandt gets food for lunch in Drumlin Hall. The dining service offers a food court environment for meal plan service and ala cart dining. The area also includes a convenience store type area with food items that can be taken back to rooms
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Andrew Dodge
WHITEWATER Andy Dodge was surprised by the food prices at Drumlin Hall, the dining facility near his dorm on the UW-Whitewater campus.
The freshman journalism major uses the meal plan on his HawkCard to purchase breakfast, lunch and dinner and dorm room snacks and groceries.
“I never actually looked at the prices,” Dodge said. “But I was buying a couple things to keep in my room, and I was looking at the prices, and they seemed pretty expensive. I looked at the prices of the menu items, and they seemed expensive, too.”
He compared prices of menu items and groceries at Drumlin Hall to those at local fast-food restaurants and big-box retailers.
He found little difference in the prices of menu items.
A slice of pizza, a breadstick and a soda cost $5.70 at Drumlin. A similar meal at Rocky Rococo’s, about a half-mile west of campus, costs $6.11.
A 7-inch ham and turkey sub sandwich costs $4.60 at Drumlin. A similar club sub at Subway, a little more than a half-mile west of campus, costs $4.50.
But he found a big difference in the prices of grocery items.
A 12-pack of CocaCola at Drumlin is $4.95, a box of Cheerios is $5.49, and a cup of EasyMac is $1.39. The items are $4.59, $3.45 and 99 cents, respectively, at Daniel’s Sentry, about a half mile west of campus.
Dodge said most students probably don’t realize they’re being charged more than they would at a nearby restaurant or store.
“Most people probably don’t even look at the prices,” he said. “And if you use your card, you don’t have to because you have a meal plan.”
Students can select a meal plan that allows them to use their HawkCard to buy meals at on-campus dining facilities. They can put extra money on their card to use on groceries, snacks or meals for guests.
Ann Wick, marketing director for Chartwells, the dining service provider at UW-Whitewater, said the prices of menu items at the on-campus dining facilities are competitive.
“We compare our prices with the corporate landscape,” she said. “We check similar items … and we try to accommodate for what’s available here. … We like to say students get a good value—especially on a meal plan.”
Wick said students have a wide variety of menu options and the convenience of going to any of several campus dining facilities whenever they want.
It’s more difficult for Chartwells to compete on price with local grocery stores, said Brenda Hinzpater, operations director for Chartwells at UW-Whitewater.
Chartwells buys from wholesalers in smaller quantities than grocery stores and, therefore, has to pay more. The wholesale price plus retail markup is what students pay.
Sixty-percent of the markup covers labor and 15 percent goes to the university, she said.
“We have those items there for convenience. We don’t have them there for profit,” Hinzpater said.
Dodge said for many students, especially those who live in the dorms and don’t have a car, eating meals in campus dining facilities is their only option. He said Chartwells should consider lowering its food prices to better match the local market and students should at least be aware of what they’re spending.

Nov 9, 2009 at 9:20 a.m.
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It didn't say they weren't making a profit. It said they don't have those convenience items with the sole purpose to make a profit. A little bit of a difference.
Nov 9, 2009 at 9:07 a.m.
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billnewbie: You are correct. They are all WEST of campus. Mistake on my part that's been fixed. Good catch.
Kayla Bunge
Reporter
Nov 7, 2009 at 10:48 a.m.
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Well put. I think we've collectively concurred this is pretty much life 101, live and learn. I think you ought to know this before you are in college! But hey, some tacks are sharper than others.
Nov 6, 2009 at 9:08 p.m.
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Hey those college kids (and mom's and dad's) have the $$$ spend it!! If you want "deals" you have to leave Whitewater. There is very little competition anywhere in town. ONE grocery store (Sentry) they can (and do) charge whatever they want!!. Maybe we should go back to take a class on economics 101. Supply Vs Demand. I agree w/ freeradical......I also have things for you to buy!!
Nov 6, 2009 at 3:41 p.m.
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The fact that an 18 year old thinks he's overpaying 30 cents for his Easy Mac is news? What a joke of an article.
Nov 6, 2009 at 3:01 p.m.
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Why is everyone so angry and critical?
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The kid is 18, living on his own for the first time as a freshman and asked a fair question...
Why do the groceries on the campus he pays tuition to charge more than the one down the street?
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Now, I am not sure why the gazette picked it up. Seems like a great piece for the Whitewater paper but it is what it is...
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As for Kwik Trip...My bad but a couple items doesn't make a store. If you are going for what he mentioned (mac & cheese for example it is a rip off. Yeah, bread, milk, bananas are great (hell I have a kwik trip card) but most items (the non-kiwk-&-low) you are going to pay more.
Nov 6, 2009 at 2:44 p.m.
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If you want it cheapest, find where it's cheapest. If you haven't learned to do this already, I have some things you might be interested in purchasing...
Nov 6, 2009 at 2:23 p.m.
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*The young man is a journalism major not an economics major. "Afflict the comforted" and comfort the afflicted" is the mantra in most J schools today.*
That explains everything. When the dictatorship of the proletariat that most j-majors want is finally installed, every food stuff will cost the same at every retail outlet.
Nov 6, 2009 at 1:54 p.m.
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I might add that I find myself buying milk from kwik trip pretty often, because it is one of the cheapest around. Bread and bananas as well. But basically this is a story about someone that DARED to go against his ability to be lazy and to refuse to keep track of what he buys. In times like these, this story holds even less water than it would if we were all better off! I just don't understand why we are applauding someone for shopping around? I mean, i'd rather read up on the idiot that doesn't, then the average person who does/should. Sorry to sound like I'm trying to minimize it all here, but come on. I will applaud it for making me redirect my attention from heart wrenching stories I'm reading otherwise, a.k.a. Fort Hood and Miami shootings. =( Prayers to those, and I'm not even religious.
Nov 6, 2009 at 1:48 p.m.
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Kwik trip was a horrible example, I regress, but the general idea is the same. Basically we're applauding someone for shopping around. What?
Nov 6, 2009 at 12:58 p.m.
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common_sense_101 - You betcha! Their soda singles are comparable and so are the 12-packs. I wouldn't buy hair spray, canned foods, T.P., or anything like that. Their sandwiches (hot and cold) are very reasonable, too.
Nov 6, 2009 at 12:19 p.m.
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The young man is a journalism major not an economics major. "Afflict the comforted" and comfort the afflicted" is the mantra in most J schools today.
I doubt the convenience store has tested the upper limits of retail pricing. As the weather gets colder the retailer would be wise to increase prices even more as less and less would be inclined to walk a half mile in frigid weather for "easy Mac" or a 12 pack of Coca cola. The marginal increase in revenue could be used to expand the options and draw more customers to the store....
Nov 6, 2009 at 12:07 p.m.
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Uh, the prices are higher on campus because the school has to pay for that extra service... it's BUSINESS.
Nov 6, 2009 at 11:16 a.m.
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freeradical: Actually kwik trip has some decent prices on milk, bananas, and potatoes...even cheaper than WalMart and Woodmans. Don't know about the other convenience stores around.
Nov 6, 2009 at 11:01 a.m.
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Gotta come to Sentry's defense here: they are some of the cleanest, most well run stores I have ever been in, with friendly employees and convenient access. They are also great corporate citizens, being very involved in the community in many ways. Maybe you think driving across town to save 30 cents on pizza is worth your while, but its not worth mine.
Nov 6, 2009 at 10:43 a.m.
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Isn't Sentry, Rocky's and Subway all WEST of campus, since they are all west of highway N and on the west side of Whitewater?
Nov 6, 2009 at 10:36 a.m.
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Hey Andrew- DUH! When I went to UWW I tried to live off the points system for a semester-It was a total ripoff. So I switched to the full meal deal. I got 3 meals a day at all I could eat and spent way less for it. Get a meal plan and eat at the dining rooms and it won't be a problem. This is a non-story.
Nov 6, 2009 at 10:16 a.m.
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Convenience=Profit. Ever bought anything at kwik trip or any other corner store? What is the issue here?
Nov 6, 2009 at 10:06 a.m.
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This is just a lesson for the rest of your life. People need to look at the prices of what they are buying (for anything). It's the same with convenience stores versus regular grocery stores, too. MrBlack hit the nail on the head.
Nov 6, 2009 at 10:02 a.m.
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This is an odd little story to put in the newspaper.
If our college students are not bright enough to notice that the prices are more expensive for items in the convenience store on campus, maybe they shouldn't be in school.
No one shopped at the store on campus at the state school I attended unless they were desperate--be it because the weather was bad and they didn't want to walk, were massively craving junk food and didn't have the time to shop off-campus or were just too lazy.
Sad that this kid's discovery of this fact warranted a news story.
Nov 6, 2009 at 9:40 a.m.
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What a great education for this young man. He has learned that you pay a price for convienence. It may not seem fair, but at the local Stop-n-Go or Kwik Trip I spend more on a soda, candy bar or large bag of trips than at the local grocery store.
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Are they ripping me off? Maybe, but if I am traveling or on my way to work I am willing to pay a little more for the conviences vs. walking all over Woodman's or Walmart for some chips and a soda.
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As an 18 year old, I didn't realize this either. I will say this...it is unfortunate that between the tuition, room and board that Whitewater can't match Sentry Prices. Like most have said, it isn't like Sentry is a bargain.
Nov 6, 2009 at 9:39 a.m.
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We elected to compare prices at UW-Whitewater with those at Sentry because that is what is close to campus. It would not be fair to compare it to Woodman's because there is no Woodman's in Whitewater.
Kayla Bunge
Reporter
Nov 6, 2009 at 9:22 a.m.
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"Dodge said for many students, especially those who live in the dorms and don’t have a car, eating meals in campus dining facilities is their only option."
Too funny. Students in their late teens and early twenties can't traverse a half mile if they don't have a car.
I've got news for them. Compared to other area grocery stores the prices at Sentry are no bargin either.
Nov 6, 2009 at 8:34 a.m.
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To compare with Sentry's would not give better deal as Sentry's is higher compare with Woodmans or Walmart and you will see even more savings. it is great to see kids trying to find better prices and conserve.
Nov 6, 2009 at 7:57 a.m.
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I think it is great that a freshman took note of this.Great article! In today's economy it is everything a student and family can do to afford tuition and food and housing. We can understand a convenience mart, but the university should not be profiting this way from the students. They already make money off the meal plans.
Nov 6, 2009 at 6:22 a.m.
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Or jump in a car with a few friends and head to Janesville...that's where most of Whitewater shops when it wants to save actual money (even their Wal-mart was always more expensive).
Nov 5, 2009 at 4:58 p.m.
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I think it's great that this student looked at the big picture. Everyone is trying to save a buck or two and this could help some. Good job!
Nov 5, 2009 at 4:51 p.m.
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As long as the students keep buying them, the store is going to set those prices. Ride your bike to Walmart if you want to save some money
Nov 5, 2009 at 4:35 p.m.
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Exactly! Also, the breakfast, lunch and dinner are "All You Can Eat".
I went to Whitewater and ate at Drumlin everyday. Took me a few years after college ended to get that weight back off.
Nov 5, 2009 at 4:15 p.m.
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I don't think that we should be all that surprised that grocery items are more expensive on campus. After all, they are there for convenience and when it comes to convenience you pay the price!
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