Dinner theaters rely on unique qualities to survive the economic downturn
Fireside artistic director, Ed Flesch says they rely on their reputation, which includes a great dining experience, a theatrical production, and quaint shops in the building complex. Mick Gilbertson, owner of the Armory Dinner Theater in Janesville, says they offer a very diverse venue. It includes two restaurants, and four theatrical productions a year. Gilbertson says being flexible is important in the current economic climate. They added a comedy night to their summer lineup, which has proven to be successful.
Many of the other theater groups in the area, including Beloit's New Court Theater, have shut down due to lack of sponsorships and funding.