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State announced new tourism theme

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Stan Stricker
March 16, 2009

Janesville Area Convention and Visitor's Bureau Director Christine Rebout likes the new slogan.


She says "Live Like You Mean It" will work well with attractions like the Performing Arts Center, Rotary Gardens, and the Tallman House. Rebout says the new theme will serve two purposes. It'll attract visitors from outside the state by showing the uniqueness of Wisconsin, but it'll also show residents what adds to Wisconsin's quality of life.


The new brand was announced by the Governor Monday during the State Tourism Conference in La Crosse.



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