Kenseth lands new sponsor

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Gazette wire services
Wednesday, July 29, 2009
— Just days after losing DeWalt as a primary sponsor, Cambridge’s Matt Kenseth and Roush Fenway Racing announced Tuesday that Diageo, parent company of Crown Royal, has renewed its multi-year sponsorship with the team.

Crown Royal will serve as the primary sponsor for Matt Kenseth and the No. 17 Sprint Cup team at 18 Cup events in 2010.

“I’m excited about teaming up with Crown Royal,” said Kenseth, one of only five drivers in NASCAR history to win the Sprint Cup rookie of the year award, a Sprint Cup Championship and the Daytona 500.

Kenseth had partial backing from Diageo’s Smirnoff ICE brand in 2003. Kenseth, coincidentally, won the Crown Royal IROC title in 2004.

Diageo has been a partner of Roush Fenway Racing dating back to 2003 where Kenseth was first paired with the Smirnoff Ice Brand. In 2005, Crown Royal entered the sport as sponsor of the No. 97 team and in 2006 became sponsor of Jamie McMurray and the No. 26 team.

Roush Racing hopes to transfer the No. 26 team, intact, to Yates Racing where McMurray would team up with Eau Claire’s Paul Menard.

Last updated: 10:50 am Thursday, December 13, 2012

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