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Salvation Army makes public plea to meet holiday goal

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ROCHELLE B. BIRKELO
December 11, 2009
— First the good news.

The Salvation Army's annual holiday fundraising campaign has almost reached its halfway mark.


As of Wednesday, $138,277 or 46 percent of the $300,000 goal has been raised.


Now the bad news.


"We are $16,000 behind last year at this time," said Capt. Kirk Schuetz, when the goal was $15,000 less.


"We are behind in kettles, direct mail responses and other unsolicited donations," he said.


The snow yesterday definitely did not help, Schuetz said.


"We clearly need a lot of help if we are going to meet our goal," he said.


Forty percent of the church and social service organization's annual cash budget is raised during this six-week campaign that continues through Dec. 24.


Contributions are used throughout the year to support Salvation Army programs such as its food pantry, noon meal site and transitional housing program.


To make giving easier this year, the Salvation Army is using new technology and participating in social networking. That includes creating your own virtual online red kettle at onlineredkettle.org, donating with a debit or credit card, and donating with your cell phone by texting the word "bell" to 52000. The phone donation will be routed based on the giver's phone area code and telephone exchange.


Donations also can be made the traditional way by dropping dollar bills and coins into the red kettles or mailing a check to 514 Sutherland Ave., Janesville, WI 53545.


In addition, Schuetz noted that volunteer bell ringers also are still needed because 30 percent of the available two-hour time slots remain open. To volunteer, call (608) 757-8300 or visit www.janesvillesa.org.

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