Woman's career interwoven with stringing and beads
Fox, an editor for the magazine division of Interweave Press in Loveland, Colo., was asked to write a book, “Simply Modern Jewelry,” for the company’s books division.
“They were looking to do a book of simple, easy stringing projects written in a very approachable way,’’ the 1992 Janesville Craig graduate said.
Editors chose Fox because of the types of projects she’s done for the magazine—simple and yet stylish—“and knew I could write dialogue with the readers,” she said.
Fox was diligent about spending time every weekend and on weeknights for eight months to come up with the right designs in addition to working her full-time job as the editor of Interweave’s Stringing and special issue of Beads 2008 magazines. She also is an editor of Beadwork magazine.
“When doing a do-it-yourself books project, the hardest part is coming up with the designs; the writing wasn’t,’’ she said.
“It was a lot of pressure creating designs knowing they had to be book worthy. It took a lot of planning, yet was fun. What carried me through was the exciting opportunity,’’ she said.
The book’s intent was to be a step-by-step for how to make jewelry.
“We’d seen a lot of books and magazines, but they were not very styling. We took what you see at the mall and in catalogs, and I talked to people through the whole process and divided the book into different categories, topics and lessons to learn for design,’’ Fox said.
Fox already is writing a second book, but this time with a co-worker about easy jewelry made with mostly metal products. It’s due in July and will be released by fall 2009.
“I’m definitely glad I’m sharing the burden this time around,’’ she said.
Fox, 34, is the daughter of Ann and Dennis Fox, Janesville. Although English was her favorite subject in high school, she didn’t know what major she wanted to pursue when she enrolled at Northwestern University, Evanston, Ill. In the end, she majored in English and minored in French. After earning a bachelor’s degree, she worked in advertising and public relations internships in Chicago, where she also became an account executive for a worldwide publications firm.
“We had some big clients; it was fun, and I really got to see what it was like working at a big agency and on different products,’’ Fox said.
“As I look back, I can see steps that took me to where I got. I got an idea of what editors do, thinking why am I selling stories to editors, who get to make the decisions,’’ Fox said. That’s when she decided to move to New York City and work in magazines for two years.
Fox was assistant to the editor-in-chief and architecture assistant before becoming features assistant and associate features editor for Hearst Magazines’ House Beautiful. By 2001, she relocated to Englewood, Colo., when she became managing editor of Wiesner Publications’ Colorado Homes & Lifestyles Magazine. She also has been a self-employed freelance writer/stylist since 1999.
Danielle Fox’s “Simply Modern Jewelry” book is available on www.amazon.com or on her company’s Web site, www.interweave.com/books.
Find Stringing and Beadwork magazines on newsstands or at www.stringingmagazine.com or www.beadworkmagazine.com.
Last updated: 9:11 pm Thursday, December 13, 2012