Del Taco restaurant will open today on Milton Avenue

Print Print
Gazette Staff
Wednesday, May 7, 2008
— Del Taco, a 24-hour Mexican restaurant, opens today at 2101 Morse St., next to the new Menards along Milton Avenue.

The 2,500-square-foot drive-through restaurant will employ about 60 people and is the first of five Wisconsin restaurants planned in Rock and Dane counties by DT Operations, a partnership of Joe Venable, Terry McGuire and Tom Lasse.

“Del Taco has been extremely popular in the Southwest,” Joe Venable said. “The experience has only gotten better for customers and stronger for franchisees. We are excited to bring a familiar taste to a new audience in Wisconsin.”

California-based Del Taco is the nation’s No. 2 Mexican quick-service chain with more than 500 locations. The 45-year-old chain offers a varied menu of Mexican items and American favorites that appeal to a broad range of tastes with a strong emphasis on quality and value.

Del Taco makes all menu items to order using fresh ingredients including freshly grated cheddar cheese, handmade salsa, bean dishes made from scratch and chicken grilled every hour. Del Taco serves more than 3.5 million customers each week.

As a business, Joe Venable said Del Taco is appealing because it has the highest sales volume of any Mexican quick-service restaurant.

“We’ve long had only one major player in this category, and we think there’s a market for another, especially one of the caliber of Del Taco,” Venable said.

“We think lovers of fast-food, especially of the Mexican variety, will find that Del Taco is better and different from anything else that’s available.”

Last updated: 9:12 pm Thursday, December 13, 2012

Print Print