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SI cover of Favre in Lambeau Field snow globe another hot seller

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Associated Press
January 17, 2008
— Green Bay Packers quarterback Brett Favre is on the cover of Sports Illustrated again – striking a passing pose in the snow globe that was Lambeau Field last Saturday.

As before, the magazine is flying off the shelves.


Jim Smales of Green Bay was among about 100 people who waited in line outside Bosse’s News & Tobacco on Thursday to buy three of the 1,000 available copies of the magazine describing Favre and the Packers as “Totally Cool.”


“It’s unbelievable,” Smales said. “My wife got me up at 5 so I’d be here.”


Greg Maulick, area sales manager for Southern Wisconsin News, delivered the coveted magazine to Bosse’s, maneuvering a handcart around the waiting customers.


“A thousand copies won’t be enough,” Maulick said. “It’ll be gone in a heartbeat.”


And he didn’t know if more would be delivered.


In December, Sports Illustrated sold three printings of its Sportsman of the Year issue in Wisconsin. The Dec. 10 issue named Favre its 2007 athlete of the year.


The magazine said it was the first time it had done a third printing of an issue.


Karen Dmochowsky, a spokeswoman for the magazine, said Thursday no figures were immediately available on over-the-counter sales of the “Totally Cool” edition, which featuring pictures and details of the Packers’ 42-20 playoff win over Seattle in a snow storm.


But she was not surprised people in Wisconsin were lining up to buy it.


“Not after with what had gone on with Sportsman going back to printing twice,” she said.


The Packers play the New York Giants on Sunday in Lambeau Field for the NFC championship. The winner advances to the Super Bowl.



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