Beloit to host Highway 51 tourism convention

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Steve Benton
August 4, 2008
— A successful marketing campaign to attract tourists to drive Highway 51 in Wisconsin could be used in states all the way to Louisiana.

Visit Beloit Executive Director, Martha Mitchell, says Beloit is hosting the gathering in October for tourist industry representatives from states Highway 51 passes through.

Mitchell says the effort in Wisconsin is in the final phase of a three year project funded by over $100,000 in JEM (Joint Effort Marketing) grants. The target of the marketing effort highlights attractions in the vicinity Highway 51.

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