Janesville29.7°

Women’s Expo targeting proprietors, consumers

Print Print
Stacy Vogel
April 21, 2008
— When the Milton Area Chamber of Commerce, Industry & Tourism held its first Women’s Expo four years ago, people kept getting confused about the purpose of the event.

The expo was supposed to offer a networking opportunity for businesswomen, but people thought it was going to focus on female consumers.


So this year, MACCIT decided to give the people what they wanted and, in the process, open the event up to a new group of vendors.


“The main purpose of the expo is really for both professional (women) and women who are at home to learn about what’s available and what’s offered in the Milton area,” said Christina Slaback, MACCIT executive director.


Visitors to Saturday’s expo can learn about not only Milton’s female-owned businesses, but also businesses that cater to women’s wants and needs.


Pamela’s Boutique, 103 E. Madison Ave., Milton, represents both. The shop is run by two women, owner Pamela Kraus and manager Claudiadair Fitzgerald.


Fitzgerald has organized a spring fashion show at the event to highlight casual wear from Pamela’s Boutique and formal wear from Brides Number One, another female-owned Milton business.


Fitzgerald has been coming to the event every year and said she’s always impressed by Milton’s enterprising spirit. The city boasts several female business owners, including MACCIT chairwoman Lori Warren, co-owner of American Awards & Promotions.


“I was totally amazed the first (year) to find out there were 32 women in the area who owned their own business,” Fitzgerald said. “Milton is kind of a sleepy town, and you don’t think of it as having so many enterprises, but it does.”


The expansion of the event’s focus allows local male entrepreneurs to highlight their products as well while keeping the focus on women, said Cheri Adair, an organizer of the event.


The day will feature a nationally known speaker, Gayle Zinda, who will talk about her book, “Pink Lemonade: Freshly Squeezed Insights to Stir Your Faith.” It also will offer seminars on everything from essential oils and belly dancing to mortgages and relationships.


“We really have a wide array of opportunities for people to be able to come, learn some stuff, be able to mix and network with some local business owners,” Slaback said.


If you go

What: Milton Women’s Expo.


When: 10 a.m. to 2 p.m. Saturday.


Where: The Gathering Place, 715 Campus St., Milton.


Cost: The event is free, but each attendee is asked to bring a canned good for Milton Community Action.


More info: For a complete schedule of events, call Christina Slaback at (608) 868-6222.



Print Print