Catherine W. Idzerda" />

A trademark ministry: Pastor hopes to raise funds, connect with believers

Print Print
Catherine W. Idzerda
Sunday, November 18, 2007
— The Rev. Randy Senn has trademarked Jesus.

Well, not Jesus himself, but the phrase “Jesus 4 U.”

It’s part of a ministry that he hopes will raise money for his church, his denomination’s missions and reach people who have fallen away from Christianity.

“I’m not preaching to the choir; I’m empowering the choir,” said Senn, who is the pastor of Our Savior Lutheran Church, 2015 Kellogg Ave., Janesville.

Here’s how the ministry works: Senn puts his trademarked “Jesus 4 U” logo on items such as coffee and travel mugs, jewelry, license plate holders and T-shirts. When customers buy items on the Web site,, or at a store, they also get a Jesus 4 U card.

The back of the card says, ‘If you have purchased an item … then in all likelihood you already know something about what Jesus has done 4U. Please pass this card on to someone you have reason to believe does not yet know what he has done for them.”

Senn knows that a lot of Christians have trouble talking about their faith.

The cards, which have seven Bible verses on them, are a “nice, concise way of stating the Gospel.”

“We want people to pass these on to people who don’t know what Jesus has done for them or have forgotten,” Senn said.

What he’s hoping for is the “ripple effect” of the cards spreading throughout the country.

That’s the spiritual side of the project.

The practical side involves the church’s five-year plan. The congregation, which has about 140 members, wants to install an elevator.

When they were brainstorming about how to raise the money, Senn realized he wanted to create something that would “impact people beyond the church walls.”

Part of the money will be used for the elevator, but 25 percent of the after-tax profits will be used to further missions within the South Wisconsin District of the Lutheran Church, Missouri Synod.

Senn and his church just launched their ministry. On his days off, Senn spends his time trying to contact every one of this country’s 6,900 Christian bookstores.

Not surprisingly, Senn named his business “Soli Deo Gloria,” or “to God be all the glory.”

“If anything good happens from this, God made it happen,” Senn said.

Last updated: 10:39 pm Thursday, December 13, 2012

Print Print