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United Way makes appeal for donors to help meet goal

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ROCHELLE B. BIRKELO
December 14, 2007
— United Way of North Rock County has some good news and some bad news.

First the good news: More than $1,239,150 has been donated to the 2007 fund-raising campaign that kicked off in August. That’s a 9.5 percent increase over contributions for the same time last year.


Now the bad news: Another $510,837 still needs to be raised to meet the organization’s campaign goal of $1.75 million.


“When United Way’s goal is not met, the programs and agencies it supports in our communities have less funds to provide vital services,” said Gail Graham, president.


In this case, that’s 30 percent less, she said.


“We need everyone to pitch in and help to make the goal at this point,” Graham said. “After Thanksgiving and with the busy holiday season, it is an effort to get companies to turn in their final results. But we encourage companies to do so.”


Even if United Way gets tax-deductible donations from those who gave last year but not yet this year, it will still fall short of its goal, Graham said.


“It’s great we’re running at an increase over last year, but I cannot stress enough that in order to fill the needs, we need to ask everyone who is able to step up and make a contribution,” she said. “We are appealing to the communities of north Rock County to donate and give back in some way.”


Campaign funds are collected through residential mailings and area businesses conducting internal campaigns. Many business offer employee incentives in order to spur interest in donating to United Way.


“The key is participation,” Graham said. “Every dollar makes a difference.”


TO HELP

Those unable to contribute through workplace campaigns can make donations through the United Way’s Web site.


The site provides a new feature this year—the “Click and Give’’ option. Go to www.uwnrc.org and click on the blue “Give Now” button.

Other options include calling the United Way at (608) 757-3040 and asking to be billed, or mailing or dropping off a donation at the group’s downtown Janesville office, 205 N. Main St., Suite 101.


Yet another giving option, available through Dec. 31, is the IRA rollover provision. This allows people who are 70½ and older to make charitable donations of up to $100,000 from Individual Retirement Accounts without having to count the distributions as taxable income.



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