Workshop helps local food producers expand markets
MADISON –Local food producers who want to grow their local sales outlets this season can find more information at the “Know Your Buyers” workshop, held from 8:30 a.m. to noon on Wednesday, April 30, in the first-floor boardroom at the Wisconsin Department of Agriculture, Trade and Consumer Protection, 2811 Agriculture Drive, Madison.
Workshop attendees can expect to hear a panel discussion about selling to restaurants, grocery stores, institutions, schools and through community supported agriculture programs or CSAs. Participants can learn what these organizations are looking for in locally grown food and how to talk to them about it.
“This is a good fit for producers who want to try new markets or expand their current markets,” said Teresa Engel, DATCP's Buy Local, Buy Wisconsin program manager. “They will learn how to interact with and speak to these kinds of buyers.”
Speakers include Claire Strader, a small-scale production and organic produce educator; Theresa Feiner of the REAP Food Group; Patrick DePula with Salvatore's Tomato Pies, Sun Prairie; Annemarie Maitri of Bloom Bake Shop, Middleton; Derek Burnstad of Burnstad's Market in Black River Falls, Tomah, Richland Center and Spencer; Claire Nagel, a food service administrator at Mendota Mental Health Institute, Madison, and Kymm Mutch of Farmlogix, Chicago.
The cost of the workshop is $10 for the first representative from a farm or business and $5 each for additional representatives. Attending the workshop via webinar is free. To register for the webinar, contact Engel at email@example.com or (608) 224-5101.
DATCP Buy Local, Buy Wisconsin program and UW-Extension host technical assistance workshops on a monthly basis. The May workshop will include a discussion from local food growers that sell to distributors as well as information about local food hubs. When details are available, they will be posted at http://datcp.wi.gov/Business/Buy_Local_Buy_Wisconsin.