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Jingle writer crafts catchy tunes

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Ian Gronau | March 30, 2014

DELAVAN -- On any given Saturday evening in the bar room of the Lake Lawn Resort's Frontier Restaurant, you may find yourself being entertained by the skillful piano playing of Terry Sweet.

This may be the first time you sat and listened to Sweet work the keys in person, but chances are this isn't the first time you've listened to his music.

If you've heard the jingle for Stein Gardens and Gifts, the “Grillax” Klement's sausages song or the 7 Mile Fair radio jingle, you've been listening to Sweet's handiwork.

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Sweet is a professional musician who has been producing jingles for TV and radio commercials and shows and corporate events for all of his adult life. The Milwaukee resident has left his mark throughout southern Wisconsin with his special brand of musical advertisement.

“I got into this because I became a studio musician playing piano when I was about 20 and it just happened that the studio needed someone who could compose jingles, arrange them for musicians and singers and then produce them,” Sweet said during an interview from his Milwaukee studio. “I'd been playing on sessions at their studio so they asked me if I could do that, and I just said 'Yes, I can.' So I started writing for them and a few years later I went off on my own.”

That simple “Yes, I can” opened the door to what is Sweet's calling. His career has taken him all over the map, musically and geographically, and even led to an Emmy nomination.

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