Your Views: Janesville City Council earns applause for ban on selling e-cigarettes to kids

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Saturday, March 29, 2014

As someone who is on the Board of Directors for Janesville Mobilizing 4 Change (JM4C), I and my other JM4C members would like to thank the Janesville City Council for its recent ordinance amendment that specifically and clearly demonstrates the prohibition of purchasing or possessing nicotine products by children.

This amended ordinance will have a direct impact on our community’s children and their ability to purchase, possess and use e-cigarettes. Our city council members were very progressive with this movement and should be commended for their forward thinking and concern for our youth.

The e-cigarette industry has done an excellent job of “selling” itself as a cure-all for those with tobacco problems. The problem arises, however, that e-cigarette companies are blatantly marketing to children and enticing them to start using their products. Many e-cigarettes are sold in kid-friendly flavors, including vanilla, cherry and chocolate. A statement from Matthew L. Myers, president, Campaign for Tobacco-Free Kids (Sept. 4, 2013) says, “The e-cigarette industry portrays itself as wanting to help solve the tobacco problem, but its marketing is reminiscent of the tobacco industry in its worst days.”

Janesville Mobilizing 4 Change feels strongly about this ordinance amendment and again would like to thank the city council for taking another step in protecting our children. It’s the council’s responsibility to pass ordinances such as this and to continue thinking about the positive impact the council can have on our community.



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