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Carving out an expanded Winterfest

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Ian Gronau | January 26, 2014

LAKE GENEVA – Although it has been a winter characterized by biting cold so far, Lake Geneva Winterfest is as good a reason as any to get out of the house and brave the elements in the name of outdoor recreation.

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This year, Winterfest will be extending the festivities over an extra week, running from Jan. 29 through Feb. 8. Officials are hoping to grow the festival a bit in anticipation for next year's 20th annual celebration. One thing is for sure, the chamber of commerce is taking full advantage of the added time, and they've packed the schedule chock full of entertaining activities.

“By hosting events like Winterfest, we are trying to create awareness about Lake Geneva and bring attention to the opportunities that we offer here,” said Darien Schaefer, president of the Geneva Lake Area Chamber of Commerce. “Lake Geneva is a premier resort destination and Winterfest helps showcase all the other things going on in the area during the winter, too, like the prospects for snowmobiling and skiing.

“It's also just a great event for locals to enjoy.”

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