iButtonLink moving into Whitewater Innovation Center

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Andrea Anderson
Friday, November 22, 2013

WHITEWATER — iButtonLink, a research and manufacturing company specializing in networked sensor solutions, is moving into UW-Whitewater offices.  

The company, based in East Troy, signed a five-year lease Thursday. It will move into five suites on the first floor of the university's Innovation Center at the end of December.

It will be the building's largest private tenant, according to a news release.

iButtonLink was founded in 2003 and builds sensors and sensor networks for monitoring temperature, light and voltage among other things.

The move to a university will allow the company to collaborate with professors and students in terms of research and production, Rob Olson, iButtonLink president, said.

“We have seen the friendliness and flexibility of the university and having access and the ability to work with professors and use students for help and assisting is really great,” Olson said in an interview.

iButtonLink will provide “technological expertise to the community,” Richard Telfer, UW-Whitewater chancellor, said in the release.

Telfer is excited for the company's employees to interact with UW-Whitewater staff, faculty and students, according to the press release.

iButtonLink plans to participate in the Whitewater Incubation Program. The program provides coaching, mentoring and support services to any participating companies. Faculty and students help the businesses with marketing, potential growth opportunities and business plans.

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