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Creative Vision promotes local artists

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Dennis Hines | November 14, 2013

JANESVILLE -- Two local groups have a vision of making the arts a more viable part of Janesville's economy.

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The United Arts Alliance of Rock County and the Janesville Performing Arts Center recently established the Creative Vision program to help promote local artists and to educate residents about how the arts can be used to help attract more tourists.

“The purpose is to show the type of economic impact that the arts can have on a community and the important role that the arts can play in our economy,” said Yuri Rashkin, president of the United Arts Alliance. “The purpose also is to help the artists learn how to promote their artwork.”

As part of the program, the United Arts Alliance and JPAC  host lectures in which guest speakers talk to local artists, business owners and organizations about how to work together to promote the arts in the community. The lectures are held in the Black Box Theater at JPAC.

The first lecture was held in July and featured Todd Schmidt, former Milton city administrator and current Waunakee village administrator and economic development director, who talked about how artists can market their work and events that have been held in Waunakee to help promote local artists. Michael Goldberg, executive director for the Cornado Performing Arts Center in Rockford, was the featured speaker in September and talked about how the arts can benefit the local economy.

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