Your Views: Marriage equality would boost business

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Thursday, November 7, 2013

While weddings and wedding receptions are not generally thought of as an industry, they actually generate significant revenue for a broad range of Wisconsin businesses. The average American wedding costs around $20,000, and much of that total goes to local vendors, from florists to caterers to photographers. IBISWorld reports that weddings generate a staggering $50 billion in revenues nationwide each year.

So you’d think a state that’s truly “open for business” would be eager to host more weddings and thus generate more revenue for its wedding vendors. Yet Wisconsin is actually turning wedding clients away and becoming the odd one out in the Upper Midwest. This week, Illinois joined Iowa and Minnesota in recognizing same-sex marriage, and Michigan appears poised to do so soon.

As a wedding photographer, I can say without a doubt that marriage equality would expand my client base and be good for business.

I hope that Wisconsin will soon join its neighbors in extending marriage equality to people who love each other and want to celebrate their commitments.


Fort Atkinson

Executive director

Wisconsin Business Alliance

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