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Festival on the Rock features new idol contest

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Gina Duwe
September 3, 2013

TOWN OF BELOIT--The annual three-day Festival on the Rock kicks off Friday afternoon in the town of Beloit with more music and a new singing competition. Here's what you need to know:

The details: The carnival starts at 4 p.m. Friday, followed by music at 6 p.m. in Preservation Park, 3444 S. Riverside Drive, in the town of Beloit.

The event continues at 9 a.m. Saturday and Sunday.

The festival boasts free admission, free parking and free music.

For a complete schedule and more details, visit festivalontherock.com.

What's new?: This year's big addition is the Festival on the Rock Idol singing competition, said Lisa Wuennemann, a festival organizer/volunteer and director of marketing at Patch Products.

Contestants auditioned in August and will compete in semifinals Saturday with the finals on Sunday, she said. Road Dawg Family Restaurant is sponsoring the competition, which includes a grand prize of $2,013.

Also new this year are adult trike races and the Beloit Bombshells Roller Derby.

What else is going on?: Bands will perform Friday night and Saturday afternoon/evening, along with a DJ at the Rage on the River Teen Tent. The weekend includes a softball and bean bags tournament, professional kart races, carnival rides, craft tents, boat rides, food and beverage tents and fireworks Saturday night.

The 2nd Annual Cardboard Boat Regatta will begin at 11 a.m. Sunday.

From 9 a.m. to 4 p.m., Patch Products will hold its annual toy and game sale in the park. The sale features more than 200 educational and family games, toys and puzzles for all ages, as well as classroom activities, sold at wholesale prices. All the profits from the sale go back to the community.

Who benefits?: The town of Beloit manages the festival with many local businesses, including Patch, to help make it a reality, Wuennemann said.

“All the proceeds from the festival go back into making Preservation Park better,” she said.

Proceeds from past events have allowed the town to add a play structure, an additional parking lot, a 1,500-foot walking path and a gazebo with picnic tables.

This year, the planning committee plans to use money raised for park improvements and has also committed funds for Turner High School's “Project Read” and new library books for Townview Elementary classrooms.

“It's a great way to have fun with your family but then also be giving back to the community at the same time,” Wuennemann said.



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