New U.S. Cellular store building in progress

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Shelly Birkelo
Sunday, August 4, 2013

What it is: A new 5,872-square-foot U.S. Cellular store, developed by Marwood Corp., on about one acre where the old Arby's building was razed at 3333 Milton Ave., Janesville.

Construction started May 15, said Mike Ferkans, on-site project manager with KVG Building, Milwaukee.

Crews are laying a brick veneer on the outside of the building and working on the electrical, which should be done in another two weeks. After that windows, the asphalt parking lot and curb work will be done. While that's going on drywall and other interior work will take place, he said.

"We have to hand the store to U.S. Cellular on Sept. 1 when the shell will be done and they'll finish the inside," Ferkans said.

"The expectation is that we are going to be in that new building sometime in the month of October," said Glenn Todd of real estate and facilities for U.S. Cellular Corporation.

"We're moving our retail store from the current location to this new site,” he said, from the Janesville Plaza, 2431 Milton Ave.

The new store is what Todd calls a large-scale store for U.S. Cellular.

"We have a new format and a new design of our stores we are developing now. This isn't going to be the first one, but this would be the largest store between Rockford (Ill.) and Madison," he said.

"We expect it's going to provide a better retail and more comfortable environment that will allow us to work with our current and future customers in a more efficient manner," Todd said.

With the opportunity to do more business in a larger store comes also comes the possibility of having more associates working than at the current phone company location, he said.

The Janesville City Council vacated the frontage road in front of the nearby Kwik Trip at the July 22 council meeting, said Duane Cherek, of the city planning department.

This means “there will be a connection road extending from Target Plaza entrance behind Kwik Trip that will go through to the roundabout on Morse Street, which makes for better traffic circulation between the commercial outlets in that area," he said.

This road will be constructed before the end of summer, Cherek said.

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