Janesville Mall to close Thanksgiving Day

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Neil Johnson
Wednesday, October 11, 2017

JANESVILLECBL & Associates Properties, the management company that owns the Janesville Mall, says it plans to keep its malls closed Thanksgiving Day this year.

The company announced the decision Wednesday in a news release, calling the move to close its regional shopping centers a “tradition.”

In 2016, the company also opted to shut down area malls for Thanksgiving Day, including the Janesville Mall, East Towne and West Towne malls in Madison, and CherryVale Mall in Rockford, Illinois.

This year, CBL's 59 mall properties will close on Thanksgiving, Nov. 23, and re-open at 6 a.m. Black Friday, Nov. 24.

The closures affect stores in the interior common areas of the malls. The malls' anchor stores with outside access have the option of staying open on Thanksgiving, according to the release.

After the Janesville Mall announced a number of stores would close on Thanksgiving Day 2016, manager Julie Cubbage told The Gazette the mall's owners had analyzed consumer activity from the 2015 holiday season.

She said the analysis found that while that an expansion of Black Friday shopping hours throughout the weekend spread sales over more days, it didn't necessarily generate more spending.

At the time, Cubbage said the closures would allow employees at mall stores to spend the holiday with their families.

CBL spokeswoman Tiffany Schultz said this year's decision was based on a positive reaction to last year's holiday closures.

She said CBL's main reason for the closures is to give mall employees time off. However, she said CBL also got feedback from shoppers that the break helped them feel “refreshed” and ready to tackle Black Friday shopping the next morning.

“Last year's announcement was very well received," Schultz said. "We felt very validated that it was the right thing to do. We just had overwhelming support from not only our employees, but our customers.”

Last updated: 9:58 am Wednesday, October 11, 2017

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