Eight organizations receive tourism grants

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Shelly Birkelo
Friday, April 21, 2017

JANESVILLE—More than $26,000 has been awarded to eight organizations for special marketing projects and events by the Janesville Area Convention & Visitors Bureau's Tourism Marketing Grant Fund.

Grant recipients are:

-- The Downtown Development Alliance's Destination Downtown project,

-- Janesville Morning Rotary Club's Annual Pie Ride,

-- HealthNet of Rock County's Southern Wisconsin Mental Health Conference,

-- Milton House awareness project,

-- New Life Assembly of God's annual Freedom Fest,

-- Rock County Historical Society's Spirits in the Night,

-- U.S. Wake Sports Festival and

-- Wally's Music Fest.

Money will be used to help local businesses with marketing projects and/or events that bring visitors here from outside Rock County to create a local economic impact.

“We are always looking for ways to increase the visibility of the Janesville area as a destination for leisure and business travel,” said Christine Rebout, bureau executive director, in an issued news release.

“Our Tourism Marketing Fund benefits grant recipients and the overall community by providing much-needed assistance to the organizations for their projects and events while increasing visitation to the area,” she said.

This grant program was established in 1999 to encourage and support development of new festivals, events and marketing programs, or the expansion of existing events in Janesville. Since then more than $167,600 has been awarded.

Previous recipients have included Southern Wisconsin Airfest, Heavy Bombers Weekend, Rock County 4-H Fair, Rock County Historical Society and the World Water Ski Show Tournament.

Applications for the second round of grants will be accepted through Aug. 1.

Those interested in applying should visit janesvillecvb.com/about/resources and click on the Tourism Partner Resources link.

Those applying may request up to $5,000 per project that includes developing a marketing plan, website development, marketing of tourism packages, professional photography/videography and conference/event bidding fees.

Questions may be directed to Rebout at 608-757-3171.

The bureau is a private nonprofit destination marketing organization that has a mission of leading, supporting and promoting tourism in the area.

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