Kim Moistner-Bartlett is cruising for a cause in her new mobile shaved ice truck

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Shelly Birkelo
Sunday, August 17, 2014

JANESVILLE--The Milton Middle School Marching Band.

Townview Elementary School in Beloit.

Fort Atkinson Youth Baseball.

The Rock Aqua Jays.

What do they all have in common?

All earned hundreds of dollars by partnering with Kim Moistner-Bartlett and her new mobile shaved-ice truck.

The Janesville woman, who owns two other independent businesses, began operating Kona Ice on June 6. Since then, she's donated $3,000 to local organizations she's partnered with.

"My goal was to give back $10,000 within two years. But in two months I've already given back $3,000" to the community, Moistner-Bartlett said.

Kona Ice schedules fundraisers at no cost and gives 20 percent of its profits to the group it partners with.

For example, over the weekend of Aug. 8-10, she worked with the Rock Aqua Jays when the club hosted show ski nationals at Traxler Park in Janesville.

From her decked-out mobile truck--a modified Chevrolet Express that is the only type of vehicle in the country that is 100 percent approved by the National Sanitation Foundation--she served up 49 flavors of tropical shaved ice that is low in sugar and calories, fortified with vitamins C and D and is smart-snack compliant and meets USDA nutrition standards for foods and beverages.

The Aqua Jays made almost $700, Moistner-Bartlett said.

The group "tells me when and where to be and who to write the check out to," she said.

Fundraisers makes up about 70 percent of Kona Ice's business in Janesville, Milton, Fort Atkinson and Beloit.

Kona Ice also can be booked for parties and special events for a fee based on the package picked by those hosting these activities.

When Moistner-Bartlett opened the sliding-glass window to her business in June, it was only the sixth Kona Ice franchise in Wisconsin and one of 522 in the United States.

"It is one of the fastest-growing new franchises in the country," she said.

But what drew her to the company was its give-back component.

"It feels pretty awesome for a new business already making an impact in the community. Our business plan allows us to give back and make a difference," Moistner-Bartlett said.

Kona Ice's season will be mid-April through the end of September.

"It's affordable and healthy, fun on four wheels and a great tool to break into the special event business," she said.

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