Marketing campaign unveils Delavan website

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Catherine W. Idzerda
Saturday, July 5, 2014

DELAVAN—For tourists looking for something to do in Delavan, the Internet offers a bewildering variety of choices.

The chamber of commerce, downtown business association, town of Delavan, county tourism bureau and state Department of Tourism websites all carry listings for the city and town of Delavan, but none of them are complete.

Designers of a new website hope to change that.

The website visitdelavan.com is part of a larger marketing plan designed to bring people into the city. The plan funded by room tax dollars is being overseen by the Delavan-Delavan Lakes Area Chamber of Commerce and includes branding, social media outreach, advertising and the website.

“We want something that will provide one-stop shopping and shows everything that Delavan has to offer,” Delavan City Administrator Denise Pieroni said.

Why not use the websites already out there?

Because none are Delavan-centric, said Mack Scheurell, account manager with Beeline Communications, the Libertyville, Illinois, agency that has the marketing contract.

That's true.

The Delavan-Delavan Lake Area Chamber of Commerce website, delavanwi.org, lists some events but doesn't mention First Fridays in downtown Delavan or the regular farmers market. The chamber's website also refers people to mylocalareaevents.com.

The Downtown Business Association website, discoverdelavan.com, lists events that the chamber doesn't have, such as First Fridays in the downtown and the regular Thursday farmer's market.

Finally, visitwalworthcounty.com, which is run by the Walworth County Visitors Bureau, lists countywide events, and the Delavan events tend to get lost among so many choices.

Kathleen Seeberg, the executive director of the Walworth County Visitors Bureau said her organization covers the whole county, from “Whitewater to East Troy.”

Doesn't the new website duplicate what her organization already does?

“It might in some fashion,” Seeberg said. “But it's another avenue of getting information out.” 

The website is still in its infancy. Right now, Beeline is encouraging business in the tourism or hospitality industries to upload photos and information.  The service is free to businesses such as hotels, restaurants, shops and other places that serve tourists.

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