Bliss Communications to sell West Bend, Racine radio stations
JANESVILLE—Bliss Communications, the Janesville-based publisher of The Gazette, said Wednesday it plans to sells its radio stations in Racine and West Bend.
Magnum Communications, a radio group based in Tomah, will buy WRJN-AM 1400 and WEZY-FM 92.1 in Racine and WBKV-AM 1470 and WBWI-FM 92.5 in West Bend.
The Federal Communications Commission must approve the transfer of the stations' broadcasting licenses before the sale can close. The approval process typically takes 60 to 120 days.
Bliss will continue to operate the stations until final FCC approval and ownership is transferred.
Sidney H. Bliss, president of Bliss Communications, and Dave Magnum, president of Magnum Communications, made the announcement Wednesday to both Racine and West Bend employees.
“The radio stations have been an important part of Bliss Communications for 17 years in Racine and 43 years in West Bend,” Bliss said. “We have enjoyed our relationship with the communities and the terrific employees of both radio stations.
“However, this sale represented an opportunity for me to pass the ownership of these great stations to a Wisconsin-based broadcast group that believes in quality, community-based broadcasting.”
When asked about the sale price, Rob Lisser, Bliss' chief financial officer, said: "We have agreed with the buyer not to discuss financial information in connection with the sale."
Magnum said he and his late wife started their radio group in 1991.
“With this acquisition, which we expect the FCC to approve, our radio signals will stretch from Milwaukee to La Crosse,” Magnum said. “It will be a privilege to be the next stewards of these great stations and continue their long history of service to the community.”
Bliss said the stations have served a large number of listeners and advertisers for many years.
“We sincerely appreciate the dedication and commitment of this outstanding group of associates, and we believe Dave Magnum will continue the longstanding tradition of quality broadcasting that serves these communities,” he said.